World Backup Day: India's DPDP Act to enable Indian firms align with global standards

IANS March 31, 2025 191 views

India is emerging as a global leader in data protection and cybersecurity strategies. The Digital Personal Data Protection Act, implemented in 2023, marks a significant milestone in strengthening digital frameworks. Indian businesses are increasingly adopting comprehensive data resilience strategies to mitigate cyber risks. With 30% of Indians backing up data daily, the country is setting new standards in digital security practices.

"This is a clarion call for businesses to look beyond conventional data backup mechanisms" - Sandeep Bhambure, Veeam Software
New Delhi, March 31: The Digital Personal Data Protection (DPDP) Act, which came into effect in August 2023, emphasises upon the growing importance of data resilience and the government’s commitment to enhancing data security frameworks, industry leaders said on Monday, on the occasion of the ‘World Backup Day 2025.’

Key Points

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DPDP Act enhances data security frameworks

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30% of Indians back up data daily

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Cyber fraud losses reach Rs 11,333 crore in 2024

The Indian Cyber Crime Coordination Centre reported losses of Rs 11,333 crore due to cyber fraud in the first nine months of 2024.

“This is a clarion call for businesses to look beyond conventional data backup mechanisms and adopt comprehensive data resilience strategy. The ‘World Backup Day’ is an important reminder in this context,” said Sandeep Bhambure, Vice President and Managing Director, India and SAARC, Veeam Software.

The DPDP regulatory framework will enable Indian businesses align with global standards and ensure business continuity, he added.

Around 30 per cent on Indians back up their data daily – the highest around the world ahead of large economies like the US (27 per cent) or the UK (23 per cent).

According to the Western Digital survey, external hard drives are one of the most popular backup solutions in India, with 54 per cent respondents using them for data backup. This places India as the second highest globally in this category, just behind France at 59 per cent.

Parag Khurana, Country Manager, India at Barracuda Networks, said the ‘World Backup Day’ is an annual reminder of the importance of backing up and protecting data from loss and theft.

“The universal messages of making regular backups, keeping offline copies and more are as important as ever – but in India’s increasingly digital landscape, there are other aspects of effective backup that are worth thinking about on World Backup Day. They may not be as obvious, but they are just as important,” Khurana pointed out.

As AI implementation across industries continues to grow, businesses are becoming increasingly reliant on data for AI-driven decision making and model training.

“This continued technological advancement means organisations are generating and storing more data than ever, requiring them to proactively manage their data – starting with data minimisation,” said Greg Clark, Director of Product Management, Data Security, OpenText Cybersecurity.

“However, organisations must be mindful of the data they’re backing up. Not all data is critical -- 33 per cent is redundant, obsolete, or trivial (ROT). By identifying and eliminating unnecessary data and retiring outdated applications, businesses can significantly reduce their attack surface and bolster their security postures,” Clark advised.

Tags:
World Backup Day DPDP Act Data Protection Cybersecurity India Digital Policy Veeam Software
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