Key Points
TikTok dramatically changes music industry consumption patterns
Short-form content redefining artistic creation
Algorithm impacts record company artist selection
Traditional song structures experiencing radical transformation
The 50-year-old musician, who is best known as the frontman of the 'Black Eyed Peas', believes the video-sharing app has had a much bigger impact on the music business than AI, reports 'Female First UK'.
Speaking to Sky News, he explained, "I don't think anything can water down our industry any more than TikTok has".
As per 'Female First UK', the record producer observed that TikTok has changed how fans consume music. He also believes the app has led record companies to reconsider what they're looking for from an artist.
The musician said, "We used to listen to three-minute songs, now we're down to nine seconds, TikTok and that algorithm, you know, changes what record companies are looking for, changes the architecture of the song ... it's watered down".
Meanwhile, Will's fellow musician, Caleb Followill, the lead singer of Kings of Leon, previously admitted that he feels "scared" of AI technology. Caleb confessed to feeling a "little nervous" about AI's ever-increasing influence on the music industry, although Caleb joked that he's "kind of an old man".
The musician told Sky News, "I am scared of it though, I think, maybe, a little bit. "I've seen some stuff that makes me a little nervous".
Caleb also believes that AI isn't necessary in order to recreate the Kings of Leon sound. Caleb, who co-founded the popular band more than 20 years ago, explained, "As far as music, it doesn't take AI to sound like us, my god".
"We're still learning how to play, so our skill level is still very much achievable by just human beings. It's not going to take aliens or artificial intelligence", he added.
