Plano, Texas, Jan 28, 2025: Toyota has unveiled a groundbreaking national brand campaign, "You Can't Stop My Drive," which aims to honor and empower Black men through the transformative power of mobility.

Key Points
1. Toyota highlights mobility as transformative power for Black men
2. Campaign features influential voices like Damian Lillard
3. Brand aims to forge genuine emotional connection beyond vehicles
4. Celebrates progress and self-expression through innovative marketing

This initiative seeks to strengthen Toyota's emotional connection with Black males by showcasing mobility as a profound influence in their lives.

The campaign highlights the shared optimism for a progressive future, presenting mobility not merely as transportation but as a mindset that fosters empowerment and an attainable future. Toyota is targeting younger buyers with this message, encouraging a bold and authentic conversation that resonates deeply.

Corey D. Seaton, VP-Group Creative Director at Burrell Communications Group, expressed his passion for this project, stating, "This campaign reflects the confidence and drive of Black men. We've infused their energy into music, copy, and performances, honoring their spirit."

Mike Tripp, Group Vice President of Toyota Marketing, emphasized the brand's commitment to the Black community. "We are excited to celebrate mobility as a cornerstone of progress and achievement. Our goal is for Black men to feel valued and heard by Toyota, forging a genuine emotional connection beyond our vehicles."

The campaign features influential voices such as Toyota GR Cup racer Westin Workman, fashion influencer Devan on Deck, and NBA star Damian Lillard. These figures highlight how mobility fuels success and self-expression:

Westin Workman, a rising star in Toyota's racing program, embodies the campaign's forward-thinking mindset.

Devan on Deck, known for blending style and purpose, connects with younger audiences by illustrating how mobility drives self-expression.

Damian Lillard lends his iconic voice to the campaign, underscoring the role of mobility in breaking barriers and achieving dreams.

Together, these influencers showcase the multifaceted impact of mobility on success and optimism. Toyota's "You Can't Stop My Drive" champions the intangible element of movement, uplifting individuals and communities toward new realities and a progressive future.

For more information, visit Toyota.com.