TOGO'S Launches Franchise Development Incentive Programs to Fuel Expansion in the Western US

TOGO'S is making a bold move to expand across the Western United States with an incredible franchise incentive program. The sandwich chain is offering massive discounts to attract new franchisees, targeting states like Nevada, Washington, and the Mountain West region. Their strategy focuses on leveraging their strong California brand and reaching out to former Californians in new markets. With a 50% reduction in initial franchise fees and additional royalty incentives, TOGO'S is positioning itself for significant growth in the competitive fast-casual dining sector.

"We are thrilled to roll out these exciting Development Incentive Programs" - Matt Dowling, CEO of TOGO'S

by PRN January 16, 2025 69 views

San Jose, Calif., 16 Jan: TOGO'S, the beloved West Coast sandwich franchise, is excited to announce new franchise development incentive programs aimed at expanding its footprint across the Western United States.

Key Points

1. 50% initial franchise fee discount offers unprecedented opportunity

2. Expansion targets Nevada, Washington, and Mountain West states

3. Programs designed to attract passionate franchisees with robust support

TOGO'S has successfully opened locations in Nevada and Washington over the past year and is poised to grow further into Oregon, Arizona, and the Mountain West states of Utah, Idaho, and Colorado. To support this ambitious expansion, the franchise is offering a remarkable 50% discount on the initial franchise fee, along with additional royalty discounts and even the chance for new franchisees to enjoy 0% royalties for a set period.*

Generous Incentives for New and Existing Franchisees

"We are thrilled to roll out these exciting Development Incentive Programs for candidates who share our passion for the TOGO'S brand and are eager to join us on this journey of growth," said Matt Dowling, CEO of TOGO'S. "Our organization has a long history of success, and we are committed to providing robust support to our franchise candidates as we expand into new markets."

The Development Incentive Programs are limited to the first ten store agreements executed by qualified new or existing franchisees. To qualify for the royalty discounts, franchisees must sign a lease agreement for their new location within six months of signing the franchise agreement.

Staying Ahead in a Competitive Market

This initiative reflects TOGO'S commitment to maintaining its momentum in the fast-casual dining sector while continuing to serve customers freshly made sandwiches. The leadership team is enthusiastic about extending the brand's reach beyond California into areas where many former Californians have settled in recent years.

"As we've established new locations in Nevada and Washington, we've received numerous requests from our loyal fans to bring TOGO'S to their new hometowns," said John Dyer, Vice President of Franchise Development and Real Estate.

About TOGO'S: Founded in 1971, TOGO'S has built a reputation for serving only the freshest artisan breads and premium sliced deli meats. This dedication to quality has cultivated a passionate customer base that has fueled the brand's growth across the West Coast. The current investment required to open a TOGO'S franchise ranges from $451,625 to $650,000, which includes a franchise fee between $15,000 and $30,000.*

For more details on the Development Incentive Programs, startup costs, and average unit volume (AUV), visit www.togosfranchise.com.