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Fresh pricing, exclusive drops, influencer collabs, among key strategies this summer for clothing players

New Delhi, March 16: Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging digital storytelling, as per the clothing industry players.The fashion players are adopting to the evolving preferences of younger consumers, particularly Gen Z.According to Anand Aiyer, CEO of Arrow, the focus this summer is on blending comfort with sophistication in clothing.

Bengal dancer dies in accident while escaping drunk youths

Kolkata, Feb 24: In a shocking incident in West Bengal, a dancer-cum-event management professional died early on Monday as her vehicle met with an accident when the driver increased speed and took evasive action in an attempt to save her from drunk youths chasing them.