Summer Clothing News - Latest Updates & Headlines

Fresh pricing, exclusive drops, influencer collabs, among key strategies this summer for clothing players

New Delhi, March 16: Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging digital storytelling, as per the clothing industry players.The fashion players are adopting to the evolving preferences of younger consumers, particularly Gen Z.According to Anand Aiyer, CEO of Arrow, the focus this summer is on blending comfort with sophistication in clothing.