Influencer Marketing News - Latest Updates & Headlines
Fresh pricing, exclusive drops, influencer collabs, among key strategies this summer for clothing players
New Delhi, March 16: Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging digital storytelling, as per the clothing industry players.The fashion players are adopting to the evolving preferences of younger consumers, particularly Gen Z.According to Anand Aiyer, CEO of Arrow, the focus this summer is on blending comfort with sophistication in clothing.
1 Billion Followers Summit: UAE aims to lead global creator economy
Dubai, January 12: The organising committee of the 1 Billion Followers Summit has emphasised the significant positive impact the summit is having on the global economy and the future of investment in the content creator industry, currently valued at around $250 billion and expected to reach USD 440 million in the coming years.