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Athleisure News - Latest Updates & Headlines

Sachin Tendulkar discreetly tests 'Ten X You' cricket gear on and off-field

New Delhi, March 16: Legendary cricketer Sachin Tendulkar has been testing products from his new sports athleisure brand, Ten X You, through the International Masters League (IML). In this venture, Tendulkar is blending his cricketing expertise with a hands-on approach to product development, as per the IML press release.