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IOC's Aditya Aditya highlights cricket's potential Olympic impact, at RCB Innovation Lab Indian Sports Summit
Bengaluru, March 15: Aditya Aditya, Head of Media Business Strategy & Intelligence at the International Olympic Committee, highlighted the impact of including cricket in the Olympics and the potential of AI in revolutionising the viewer experience at the quadrennial extravaganza.
IOC's Aditya highlights cricket's potential Olympic impact and AI's role in fan engagement
Bengaluru, March 15: Aditya Aditya, Head of Media Business Strategy & Intelligence at the International Olympic Committee (IOC), highlighted the impact of including cricket in the Olympics and the potential of AI in revolutionising the viewer experience at the quadrennial extravaganza.