Subhadra Shakti Mela 2025: Day 2 sees record visitors, thrilling performances and robust sales for SHG entrepreneurs

ANI February 24, 2025 262 views

The Subhadra Shakti Mela 2025 has become a vibrant platform celebrating Odisha's rich cultural heritage and women's entrepreneurship. Hundreds of stalls showcase intricate traditional crafts from across the state, ranging from Lac products to Dhokra artwork. Self-Help Group entrepreneurs are experiencing remarkable success, with impressive sales and widespread audience appreciation. The event not only promotes local craftsmanship but also empowers women by providing them a robust marketplace for their sustainable, handmade products.

"This mela showcases the incredible entrepreneurial spirit of Odisha's women" - Event Organizer
Bhubaneswar, February 24: The Subhadra Shakti Mela 2025 at Janata Maidan, Bhubaneswar, continued its successful journey on Day 2, drawing a massive crowd. Following the grand inauguration, the second day featured vibrant cultural performances, bustling stalls, and impressive sales for Self-Help Group (SHG) entrepreneurs.

Key Points

1

Record 300+ stalls highlighting traditional Odisha crafts

2

SHG entrepreneurs generate over Rs15 lakh in sales

3

Diverse cultural performances enthrall audience

4

Sustainable products take center stage

A highlight of the mela was the live demonstration stalls featuring traditional crafts from remote corners of Odisha. Bampada Jaukandhei SHG from Remuna, Baleswar, showcased the making of Lac products, while SRI Jagannatha PG from Anandpur, Keonjhar, demonstrated Paper Mache artistry. Other crafts included wooden statues and idols by Maa Baibhava Laxmi SHG from Nuapada, golden grass creations by Satyanasi PG from Kendrapada, Sabai crafts by Swayang Sahayak Dal from Mayurbhanj, and terracotta pottery by Kulibahal Terracotta PG.

With over 300 stalls, the mela offered diverse products ranging from handicrafts and handlooms to organic produce and millet-based snacks. Traditional arts like Dhokra, Sabai grass crafts, and Kotpad textiles earned widespread appreciation. The handloom section featuring Sambalpuri, Kotpad, and Bomkai sarees also reported brisk sales.

The food stalls run by SHGs, offering millet-based delicacies, emerged as a major attraction. These stalls not only highlighted Odisha's culinary heritage but also promoted sustainable and nutritious eating habits.

On Day 1 alone, SHG stalls generated business exceeding Rs15 lakh, reflecting the growing demand for their handmade, sustainable products.

As evening approached, cultural performances enthralled the audience. Students from Satyabadi Sangeet Mahavidyalaya presented a breathtaking Odissi dance, followed by a melody night featuring artists Sashank Sekhar and Lipsa Mohapatra, leaving the audience captivated.

With record-breaking footfall and high enthusiasm on Day 2, Subhadra Shakti Mela 2025 promises more exciting events and showcases in the coming days. Visitors are encouraged to experience Odisha's rich culture, craftsmanship, and entrepreneurial spirit first-hand.

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