Samsung seeks ways to cushion blow from US tariffs

IANS April 6, 2025 363 views

Samsung Electronics is strategically evaluating its global production landscape in response to newly announced US tariffs. The technology giant currently manufactures smartphones across multiple countries, with Vietnam being a significant production hub facing potential challenges. Experts recommend exploring alternative manufacturing locations like Brazil and India to minimize economic impact. The company remains cautiously optimistic about adapting its production strategy without compromising market competitiveness.

"Nothing has been decided yet" - Samsung Electronics Official
Samsung seeks ways to cushion blow from US tariffs
Seoul, April 6: Tech giant Samsung Electronics may need to overhaul its global production strategy as new US reciprocal tariffs could significantly affect its smartphone business, industry sources said on Sunday.

Key Points

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- US plans 10% baseline tariff with country-specific duties

Last week, US President Donald Trump announced plans to impose a minimum 10 percent "baseline" tariff on all imports to the United States and country-specific "reciprocal" tariffs that include 25 percent duties for South Korea.

The reciprocal tariffs, covering most product categories except some products like vehicles, semiconductors and pharmaceuticals, are set to take effect from Wednesday (US time), reports Yonhap news agency.

Experts and industry analysts noted that Samsung Electronics needs to cope with the U.S. tariff policy by utilising its policy of diversifying production bases.

Samsung Electronics, the world's largest smartphone maker, produces some half of its smartphones in Vietnam, facing a 46 percent reciprocal tariff on goods entering the U.S. The rest of its smartphone production is spread across India, Brazil, Indonesia and South Korea.

India faces a 26 percent tariff, South Korea 25 percent and Brazil just 10 percent, making it a potentially attractive hub for serving the U.S. market.

Sources suggest Samsung Electronics may consider increasing the production in India, Brazil and South Korea, especially for premium models intended for American consumers.

Brazil, in particular, stands out due to its low tariffs and geographic proximity to the U.S., they added.

The company is expected to reassess its production policies ahead of the summer launch of its next-generation foldable smartphones, but for now it is proceeding cautiously.

"Nothing has been decided yet," said an official from Samsung Electronics.

South Korea's economy will likely face headwinds as the U.S. administration's plan to impose "reciprocal" tariffs is expected to deal a severe blow to the country's shipments to the United States, while seriously disrupting the global market that may again adversely affect South Korean exports, local experts said.

They expressed serious concerns for South Korea's export-dependent economy as the Donald Trump administration has been rolling out protectionist trade policies, including 25 percent tariffs on all steel and aluminium imports, as well as equally high duties on foreign made cars.

Reader Comments

J
James L.
This tariff situation is getting out of hand. Samsung makes great products but these trade wars are going to make everything more expensive for consumers. Not cool. 😕
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Sarah K.
Interesting how Brazil might become more important for Samsung production. Always thought of them as mainly an Asian manufacturer. The global supply chain is fascinating!
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Mike T.
While I understand the need for fair trade, these tariffs seem excessive. Samsung employs thousands of Americans and contributes to the US economy. There must be a better way to handle this.
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Anna P.
I wonder if this will delay the release of their new foldable phones? Was really looking forward to upgrading this year. 🤔
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Robert G.
The article mentions Vietnam facing 46% tariffs - that's brutal. No wonder they're considering shifting production. Free trade benefits everyone more than these protectionist measures.
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Lisa M.
Respectful criticism: The article could have included more about how these changes might affect Samsung's workers in Vietnam. Major production shifts have human impacts too.
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David W.
Smart move considering Brazil - lower tariffs AND closer to the US market. Samsung's always been good at adapting to challenges. That's why they're #1!

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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