'Rooh Afza' row: Digvijaya Singh demands action against Baba Ramdev

IANS April 15, 2025 367 views

A heated controversy has erupted between Congress leader Digvijaya Singh and Yoga guru Baba Ramdev over marketing tactics involving traditional sharbat brands. Singh has filed a police complaint accusing Ramdev of using provocative language like "Sharbat Jihad" to promote Patanjali's rose-flavored drink while criticizing Hamdard's Rooh Afza. The complaint alleges that Ramdev is deliberately targeting a Muslim-owned company and inciting religious tensions for commercial gain. Singh also questioned the Madhya Pradesh government's land allocation policies for Ramdev's business ventures.

"Using religious sentiments for business purposes is an offence" - Digvijaya Singh
'Rooh Afza' row: Digvijaya Singh demands action against Baba Ramdev
Bhopal, April 15: Former Madhya Pradesh Chief Minister Digvijaya Singh on Tuesday accused Yoga guru Baba Ramdev of "inciting religious sentiments" in an attempt to increase the sale of his products by "misleading" the people.

Key Points

1

Digvijaya Singh demands FIR against Ramdev for inflammatory sharbat remarks

2

Alleges Ramdev targeting Hamdard's Rooh Afza due to Muslim ownership

3

Claims BJP government biased in land allocation to Patanjali

4

Calls out religious polarization in marketing strategy

In a written complaint submitted at T. T. Nagar police station in Bhopal, veteran Congress leader alleged that in a video shared from Ramdev's official social media handle (X), he has used the term "Sharbat Jihad" for promoting Patanjali’s latest rose-flavoured sharbat.

"Ramdev has hurt the religious sentiments, and the way he has targeted a particular community may lead to communal violence. He has deliberately tried to create disturbances among the people of different religious communities, and this is an offence under Article 199 of the Bharatiya Nyay Sanhita (BNS)," Singh said.

He added, "Therefore, I would request T. T. police to lodge an FIR against Ramdev and take an appropriate action against him," Digvijaya Singh said in his written complaint filed on Tuesday. Calling Ramdev as "vyapari" baba, Congress leader said the latter has deliberately opposed 'Rooh Afza' sarbat, because its maker belongs to the Muslim community.

"Hamdard company, which produces ‘Rooh Afza', is around 100 years old and a trusted brand in the country. Using the religious sentiments for business purposes is an offence," he added.

Meanwhile, Digvijaya Singh also hit out at the BJP-led Madhya Pradesh government for being biased in allotting lands for Ramdev's companies in the state. He alleged that the state government has allotted lands worth more than Rs 1000 crore.

"Madhya Pradesh government has allocated lands for investment purposes, several years have passed, and no industry has been set up on these lands, which includes 500 acres in Satna, 200 acres in Shivpuri, 150 acres in Jhabua and many other parts of the state. Why BJP government not cancelled the lease of lands allotted to Ramdev's company?" Singh questioned during a press conference here in Bhopal on Tuesday.

Notably, in the video, Baba Ramdev was heard slamming 'Rooh Afza’, claiming that a company selling sharbat is using the money earned from it to build mosques and madrasas. He further warned that consuming such products could promote "Sharbat Jihad."

"There’s a company that gives you sharbat, but the money it earns is used to construct madrasas and mosques," said Baba Ramdev in a video, warning people that, "If you drink that sharbat, madrasas and mosques will be built. But if you drink this (Patanjali’s rose sharbat), gurukuls and Acharya Kulam will be built and developed, and Patanjali University will expand."

Reader Comments

R
Rahul K.
This is getting ridiculous. Since when did drinks become religious? Both Rooh Afza and Patanjali make good products - why can't we just enjoy them without politics? 🙄
P
Priya M.
As someone who grew up drinking Rooh Afza during Ramadan, this hurts. It's been part of our family traditions for generations. Why drag a simple sharbat into controversy?
A
Amit S.
While I generally support Baba Ramdev's initiatives, this "Sharbat Jihad" comment was completely unnecessary. Business competition should be about product quality, not religious fearmongering.
S
Sunita R.
Both sides are politicizing this issue. Digvijaya Singh is right about the inappropriate language, but bringing up land allocations seems like deflection. Can't we have one summer without controversy? 🥤
V
Vikram J.
Hamdard has been making quality products for a century. Their profits go to education and healthcare through their trust. This is just cheap marketing by Patanjali.
N
Neha P.
The land allocation issue is concerning if true. But can we please keep religious harmony above business competition? India's diversity is its strength, not something to exploit for sales. ❤️

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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