Key Points
Rajasthan simplifying tourism policies for global branding
IIFA 2025 Awards to showcase state's potential
Digital initiatives targeted in new strategy
Film shootings to increase with policy reforms
Speaking to media persons after a review meeting at Tourism Bhawan, attended by Tourism Department Secretary Ravi Jain and Tourism Commissioner Vijay Pal Singh, she emphasised that the revised policies will encourage more tourism and film productions in Rajasthan.
Highlighting the significance of the upcoming IIFA 2025 Awards, scheduled for March 8-9 in Jaipur, she noted that the event will provide Rajasthan with a grand global identity in tourism and significantly boost film shootings in the state.
During the meeting, she provided detailed directions to officials, stressing the need for simplicity in policy implementation to maximise the tourism sector's growth. She urged a strong global branding strategy for Rajasthan tourism and emphasised the inclusion of digital initiatives in the revised policies.
Earlier, she discussed various points in detail in the meeting and gave point-wise necessary instructions to the officials. She directed that there should be simplicity in the Rajasthan Tourism Policy and Rajasthan Film Tourism Promotion Policy so that tourism gets the maximum boost in Rajasthan.
She said that both policies should focus on the strong branding of Rajasthan tourism at the global level.
She further added that segment-wise innovations should be done through the tourism policy so that the units and stakeholders related to tourism and all others can make their maximum contribution to promoting Rajasthan tourism.
Digital initiatives should also be included in the tourism policy. She also suggested segment-wise innovations to involve stakeholders and tourism-related businesses more effectively.
The film policy should be simplified so that more and more films are shot in Rajasthan, which will promote Rajasthan tourism, she added.
The Deputy Chief Minister said that both the policies will promote tourism in Rajasthan, along with this, the people here will get new employment opportunities. This will also strengthen the economy of Rajasthan.
"The revised policies will not only boost tourism but also create new employment opportunities and strengthen Rajasthan's economy," she added.
