Boulder, Colo., Jan. 21: Purely Elizabeth, a leader in nutritious granola and breakfast foods, is excited to announce the launch of its latest flavor, Peanut Butter Cookie Granola, expanding its highly successful Cookie Granola line.
Key Points
1.
Innovative peanut butter cookie-inspired granola
2.
100% whole grains and certified gluten-free
3.
Achieved 85% year-over-year sales increase
4.
Partnering with maman cafe for launch celebration
This innovative product merges the joy of classic cookies with the wholesome goodness of granola. A Sweet Success in the Granola Market
The Cookie Granola line was the standout new product launch in the granola category in 2024, setting the stage for Purely Elizabeth's impressive growth. With the granola market now valued at nearly $1.3 billion, Purely Elizabeth has achieved an astounding 85% year-over-year sales increase, solidifying its position as a market leader.
Unique Flavor Profile
The new Peanut Butter Cookie Granola captures the essence of home-baked peanut butter cookies while offering a crunchy, snackable experience. Made with 100% whole grains, coconut oil, and peanut butter chips, this granola is not only delicious but also meets dietary preferences as it is Certified Gluten-Free and Vegan. It serves as a delightful addition to morning yogurt or can be enjoyed straight from the bag.
Celebrating with Maman
To mark the launch of Peanut Butter Cookie Granola, Purely Elizabeth is renewing its partnership with French cafe & bakery, maman. From January 21 to February 16, customers can enjoy a special Peanut Butter Cookie Granola Latte and a Peanut Butter Cookie Granola Cookie at maman locations. Additionally, a Peanut Butter Cookie Granola gift box will be available for nationwide shipping.
In honor of National Peanut Butter Day on January 24, maman will delight customers by offering free cookies to the first 24 patrons with any purchase at their locations. For those looking to find a maman nearby, visit mamannyc.com/locations.
Purely Elizabeth continues to innovate within the breakfast and snacking categories, providing consumers with wholesome and convenient options. The Peanut Butter Cookie Granola is now available online at purelyelizabeth.com and in retailers across the nation. For more information about Purely Elizabeth and its products, check out purelyelizabeth.com.
