Pura Partners with Pantone for Exclusive Color of the Year Fragrance Collection

This collaboration marks Pura as Pantone's first home fragrance brand partner, introducing a limited edition diffuser and a set of two luxurious fragrances inspired by the captivating color.

Introducing PANTONE 17-1230 Mocha Mousse

Pantone has unveiled PANTONE 17-1230 Mocha Mousse, a soft brown hue that evokes warmth and indulgence. This evocative color transports our senses and embodies the delightful qualities of chocolate and coffee, making it a perfect choice for the 2025 Color of the Year.

Exclusive Fragrance Collection

To bring the essence of Mocha Mousse to life through scent, Pura collaborated with renowned perfumer Erwan Raguenes from dsm-Firmenich to create two unique fragrances:

Mocha Moments: This fragrance features top notes of melted chocolate and roasted brown sugar, enriched with middle notes of coffee, mocha foam, and hazelnut. The base notes of vanilla, amber, and smoked cedar create an irresistible gourmand aroma.

Mocha Suede: Offering a sophisticated woody scent experience, this fragrance combines top notes of coffee bean, cardamom, and walnut with middle notes of leather, saffron, and santal. The bottom notes of guaiac wood, patchouli, and amber reflect Mocha Mousse's elegance and earthy refinement.

These fragrances will be available in a set that can be diffused using Pura's best-selling Pura 4 home fragrance diffuser, designed to match the Mocha Mousse colorway. Users can easily control scent intensity, duration, and custom schedules through the Pura app for a tailored sensory experience.

A Perfect Collaboration

Mara Dumski, Chief Fragrance Experience Officer at Pura, expressed her enthusiasm about the partnership: "We are thrilled to collaborate with Pantone to translate the 2025 Pantone Color of the Year into an immersive scent experience. This partnership aligns Pura's innovative approach to fragrance with Pantone's design influence."

Laurie Pressman from the Pantone Color Institute added, "PANTONE 17-1230 Mocha Mousse engages all our senses with its rich brown hue. Our collaboration with Pura enhances this experience by allowing users to immerse themselves in the comforting essence inspired by this flavorful color."

Availability and Purchase Details

The Pura x Pantone limited edition diffuser and fragrance set will be available for purchase on January 21, 2025, exclusively at pura.com. The set includes the Pura 4 diffuser and the fragrances Mocha Moments and Mocha Suede for a retail price of $79.99.

Pura is a technology-driven company focused on creating uplifting experiences through scent. By pairing high-quality fragrances with smart technology, Pura enables consumers to customize and control their scent experiences in homes and cars. Partnering with popular brands like Capri Blue and NEST New York, Pura offers both original and beloved fragrances made from responsibly sourced ingredients that meet the highest industry standards.