Vancouver, BC, Jan. 21: Else Nutrition Holdings Inc.
has officially entered the adult nutrition market with its groundbreaking ready-to-drink (RTD) nutritional shakes. This launch marks a significant step in the company's mission to provide clean, whole-food nutrition for all age groups. A Shift Towards Plant-Based Nutrition
The U.S. dairy alternatives market is projected to expand from $5.84 billion in 2022 to an impressive $14.28 billion by 2030. This growth reflects a notable shift among consumers toward plant-based products. In fact, 44% of flexitarians cite health benefits as a primary reason for choosing plant-based options. Else Nutrition is responding to this trend with its RTD shakes, designed to cater to vegan, vegetarian, and flexitarian diets.
Introducing Else Nutrition's Adult RTD Shakes
Else Nutrition's RTD shakes are touted as the first and only whole-food, plant-powered complete nutrition drinks for adults. Made from high-quality ingredients such as almond butter, sunflower protein flour, and buckwheat flour, these shakes serve as a nutritious, easy-to-digest alternative to traditional dairy-based supplements.
Key Nutritional Benefits
Each serving of Else Nutrition's RTD shake boasts:
280 calories and 14g of high-quality plant protein
Natural fiber, healthy carbohydrates, and unsaturated fats
26 essential vitamins and minerals tailored to adult health needs
50% less sugar than leading competitors with no artificial sweeteners
Lactose-free, cholesterol-free, and low in saturated fat
These shakes are also Clean Label Project Certified, ensuring minimal processing and the absence of harmful additives.
Product Availability
Currently, Else Nutrition's Vanilla RTD shakes are available in Canada in 8 fl. oz. (236 mL) tetra packs, sold in both 6-packs and 24-packs. Customers can purchase them on Amazon.ca as well as at select retail locations. A U.S. launch is anticipated in Q2 2025, with additional flavors planned for future release.
Commitment to Health and Sustainability
Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition, expressed pride in the product launch: "We are proud to introduce a convenient, clean, and delicious option for adults looking to meet their daily nutritional needs. This launch is a natural progression of our mission to deliver whole-food-based nutrition for all ages. Our adult shakes aren't just better for you and easier to digest-they're better for the planet."
For more information on Else Nutrition and its innovative products, visit www.elsenutrition.com.
