Chicago, Jan 22: Nutrire has officially launched a groundbreaking haircare collection that focuses on personalized, clinically proven scalp and strand care.

Key Points
1. Personalized three-part haircare system targeting individual scalp and hair needs
2. Proprietary Complex8(TM) technology blocks DHT for healthier hair
3. Luxury formulations developed by professional beauty experts

This new brand promises to nourish hair from root to tip, combining luxury with effective skincare principles.

Nutrire, which means "to nourish" in Italian, introduces a unique three-part system designed to cater to individual hair and scalp needs. The collection includes two advanced scalp serums, three shampoos tailored to different scalp types (dry, normal, oily), and four conditioners targeted for various hair types (fine, medium, thick, or damaged). This approach aims to provide a comprehensive and customizable haircare regimen that delivers real results.

Kristen Chase, General Manager at Nutrire, highlighted the brand's commitment to innovation: "This launch marks a bold departure from traditional hair care norms. Nutrire rewrites the script by delivering the most potent nutritional formulas for both the hair and scalp. We empower people to achieve their healthiest hair with a transformative approach that enhances scalp and strand health."

Nutrire emerges from the esteemed Tricoci Salon and Spa, a well-known beauty institution in the Chicago area for nearly 50 years. Developed within a cutting-edge Consumer Packaged Goods incubation hub, Nutrire blends luxury with efficacy, setting a new benchmark in beauty through professional expertise and clinically proven technology.

At the heart of Nutrire's formulations is the proprietary Complex8(TM) technology, which combines science-backed and naturally derived ingredients to block DHT--the hormone linked to hair weakening and shedding. This allows hair follicles to receive essential nutrition for stronger, healthier hair. Key ingredients include niacinamide, lactic acid, red clover, mango butter, Peachcalm, and Nutrinvent Balance(TM), ensuring a luxurious haircare experience.

Celebrity hairstylist ambassador Clariss Rubenstein expressed her excitement about the brand: "Nutrire is what has been missing from hair care. From the moment I tried the serums, shampoos, and conditioners, I was sold."

Nutrire products are priced between $36 and $68 and are available for purchase at Nutrire.com. With its innovative approach and dedication to personalized care, Nutrire is set to transform the haircare industry.