Singapore, Jan 21: The Marketing Society has unveiled significant leadership changes within its Singapore hub, reinforcing its dedication to empowering marketers across the Asia-Pacific region. This strategic move aims to enhance marketing's positive influence and foster growth among professionals in the field.

Key Points
1. Gita De Beer appointed as new Chair with extensive brand experience
2. Six new board members join from global corporations
3. Leadership focused on empowering marketing professionals
4. Diverse expertise spanning multiple industries and brands

Gita De Beer Takes the Helm

Gita De Beer, Global Director of Strategic Initiatives at Heineken, has been appointed as the new Chair of The Marketing Society Singapore. With over 18 years of experience working with renowned brands such as Unilever, Coca-Cola, and Diageo, Gita's leadership promises to drive marketing excellence in the region. Previously a board member, she is now focused on raising the profile of Asian marketers on the global stage while nurturing their personal and professional development.

In her statement regarding her new role, Gita expressed her commitment to the Society's members: "You, our Members, are the reason we exist. We are dedicated to empowering marketers at every stage of their careers to thrive, connect, and lead with confidence. I am incredibly proud to introduce our exceptional new board of senior leaders-trailblazers behind some of the world's most iconic brands."

Introducing the New Board Members

The Marketing Society welcomes six newly appointed board members who bring diverse expertise and a shared vision for innovation and inclusivity:

Amrita Randhawa - CEO, Singapore & Southeast Asia, Publicis Groupe

Cindy Tan - Managing Director, Global Clients APAC, Meta

Lex Bradshaw-Zanger - Chief Marketing & Digital Officer SAPMENA, L'Oreal Groupe

Severine Vauleon - Global Brand Vice President, Unilever (Lux)

Siew Ting Foo - Transformational Growth Leader and Author (ex HP/Diageo/Mars/Unilever)

Sohil Tiwari - Chief Financial Officer APAC, ex Mastercard

These leaders join existing board members Erica Kerner (MD, Global Head of Brand Partnerships at Standard Chartered), Lynette Pang (Deputy CEO, National Arts Council), Matthias Blume (VP & General Manager at Coca-Cola), and Xiaowei Liu (Director at the World Energy Council). Together, they are poised to create new opportunities for marketers to thrive.

Commitment to Transformation and Growth

Sophie Devonshire, CEO of The Marketing Society, highlighted the importance of this leadership change: "Gita's dynamic leadership and the expertise of our new board members will help us continue to build our growth and success in Singapore. Their combined experience across global brands and markets is superb in supporting the best, most ambitious marketing leaders across Southeast Asia."

With these developments, The Marketing Society aims to remain a pivotal force for transformation and growth in marketing across the region. Members can look forward to enhanced support and resources that will help them navigate the evolving landscape of marketing.