Nature's Way Revamps Alive! Multivitamins with Superfood Antioxidant Blend for Enhanced Wellness

Nature's Way just upgraded their Alive! Multivitamins with an innovative Superfood Antioxidant Powder Blend to help people fill nutritional gaps. The new formulation includes powerful antioxidants from fruits and vegetables like carrots, pomegranate, and blueberries. With options for different demographics, these multivitamins aim to make comprehensive nutrition more accessible. The products will be available nationwide in early 2025, offering an easy way to support overall wellness.

"We believe nature can support general health and wellness." - Andrew Hartshorn, Chief Marketing Officer

by PRN January 16, 2025 44 views

Green Bay, Jan 15: Nature's Way, a leader in the vitamins and supplements sector for over half a century, has announced an exciting reformulation of its popular Alive! Multivitamin line.

Key Points

1. New Superfood Antioxidant Blend addresses nutritional gaps

2. Multivitamins include essential antioxidants from fruits and vegetables

3. Targeted formulations for different age groups and genders

The updated products will now feature a premium Superfood Antioxidant Powder Blend, providing consumers with a nutrient-rich solution for their health and wellness needs.

Boosting Nutritional Support with Antioxidants

The newly enhanced Alive! Multivitamins are designed to tackle nutritional gaps many individuals face in their daily diets. With antioxidant vitamins C, E, and beta-carotene, along with plant polyphenols sourced from fruits and vegetables, these multivitamins play a crucial role in neutralizing free radicals in the body. A recent survey by Nature's Way indicated that while 70% of consumers recognize the importance of antioxidants for overall health, nearly 75% are unsure if they are obtaining enough through their diets.

The Centers for Disease Control and Prevention (CDC) underscores this concern, reporting that only 1 in 10 U.S. adults meet the recommended daily intake of fruits and vegetables. The Alive! Multivitamins aim to bridge this gap by incorporating essential antioxidants alongside vitamins and minerals.

What's New in the Alive! Line?

The reformulated Alive! Multivitamins feature a Superfood Antioxidant Powder Blend derived from a selection of nutrient-dense ingredients, including carrots, pomegranate extract, blueberries, spinach, and apple extract. This blend is specifically crafted to enhance the nutritional profile of the multivitamins and support overall wellness.

Andrew Hartshorn, Chief Marketing Officer at Nature's Way, stated, "We believe nature can support general health and wellness. By adding superfood antioxidants to our trusted Alive! Multivitamins, we're making it easier for everyone to support their health--no matter their lifestyle."

Product Availability and Pricing

The reformulated Alive! Multivitamins include options tailored for different demographics, such as Women's Multivitamin, Men's Multivitamin, Women's 50+ Multivitamin, and Men's 50+ Multivitamin. These products will be available in both tablet and gummy forms. The Alive! Tablets (50 count) and Alive! Gummies (60 count) are priced at $12.49 each and will be accessible nationally in stores and online at Amazon.com starting January 2025.

For more information about Nature's Way, its mission, and its range of products, visit NaturesWay.com.