Miami HEAT Teams Up with Hard Rock Bet as Official Sportsbook

The Miami HEAT just announced an epic partnership with Hard Rock Bet that's going to totally transform how fans experience basketball in Florida. This collaboration brings exclusive promotions, VIP experiences, and unique in-arena activations that will make game nights more exciting than ever. Hard Rock Bet, Florida's only legal sportsbook, is bringing some serious innovation to the Kaseya Center with their new courtside platform and membership club. Basketball fans are in for a treat with this game-changing partnership that connects two iconic Florida brands.

"This is a perfect union of two well-established Florida brands" - Glen Oskin, Miami HEAT VP of Corporate Partnerships

by PRN January 18, 2025 67 views

Miami, FL, Jan 18: Hard Rock Bet has officially partnered with the Miami HEAT, enhancing the game day experience for fans across Florida. This collaboration marks a significant step in the sports betting landscape in the state.

Key Points

1. Exclusive sportsbook partnership enhancing game day experiences

2. Innovative co-marketing initiatives launching at Kaseya Center

3. Hard Rock Bet offers unique VIP access for HEAT fans

4. First legal Florida sportsbook with top-rated mobile platform

Exciting Partnership Announcement

On January 17, 2025, Hard Rock Bet was announced as the official sportsbook of the Miami HEAT. As Florida's sole legal sportsbook, Hard Rock Bet is set to transform game days at the Kaseya Center and throughout the state with exclusive promotions and offers tailored for HEAT fans.

Innovative Game Day Experiences

Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT, expressed enthusiasm about the partnership: "Hard Rock Bet is the preeminent sportsbook on the market. This is a perfect union of two well-established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences."

The partnership introduces a range of co-marketing initiatives, including prominent signage, digital campaigns, and engaging in-game entertainment. A standout feature will be the launch of the Hard Rock Bet Heat Club--a free membership for fans that provides access to special promotions and the opportunity to connect with their favorite team.

VIP Access and Exclusive Offers

Hard Rock Bet players will have access to unique experiences that money can't buy at the Kaseya Center, as well as exclusive VIP entry to HEAT events beyond the arena. The partnership will also showcase Hard Rock Bet branding in prime seating areas, along with a soon-to-be-installed courtside platform designed for players and VIPs to enjoy games in style.

Nick Menas, Managing Director of Corporate Strategy at Hard Rock Bet, shared his excitement: "We're thrilled to roll with the HEAT to engage basketball fans in South Beach and beyond, creating unforgettable moments for our players. From exclusive experiences to unparalleled access, we aim to enhance how fans connect with the HEAT."

Launching at Tonight's Game

This partnership will officially kick off with special activations during tonight's game against the Denver Nuggets, promising an enhanced experience for all attendees.

About Hard Rock Bet

Hard Rock Bet is operated by the Seminole Tribe of Florida and serves as Florida's only legal sportsbook. With impressive ratings of 4.9 stars on the App Store and 4.8 stars on Google Play Store, Hard Rock Bet ranks among the top real money gaming apps available. Fans can easily download the app on iOS and Android or access it via desktop at HardRock.bet.

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