MG Windsor Essence EV: A tech-savvy, stylish SUV designed for urban excellence

ANI March 31, 2025 120 views

Morris Garages has introduced the Windsor Essence EV, a cutting-edge electric SUV designed specifically for urban environments. The vehicle stands out with its futuristic AeroGlide Design, featuring innovative tech like a grand touch display and immersive audio system. Safety remains a priority with six airbags, advanced driver assistance technologies, and comprehensive security features. Priced competitively at Rs 15,99,800, the Windsor Essence EV promises to transform urban electric mobility with its blend of style, technology, and practicality.

"A stylish, futuristic EV for modern city dwellers" - Shivani Sharma, ANI Turbo
By Shivani Sharma, New Delhi, March 31: The electric vehicle (EV) market is rapidly evolving, and Morris Garages is an important player. This week on ANI Turbo talk we review MG's Windsor Essence EV, a futuristic yet practical addition to the segment.

Key Points

1

Innovative AeroGlide Design with largest segment touch display

2

332 km range with Battery-as-a-Service warranty

3

Advanced safety with 6 airbags and tech features

4

Spacious 604L boot and premium interior technology

This entrant brings a unique design philosophy and a suite of advanced features that aim to redefine the urban driving experience. However, like all innovations, it may take some getting used to for traditional car enthusiasts.

MG's Windsor Essence EV boasts the AeroGlide Design, a distinctive aesthetic that is sure to turn heads. While some may appreciate its bold and modern approach, others may find it unconventional.

It's R18 Diamond Cut Alloy Wheels, Smart Flush Door Handles, and Illuminated Front MG Logo contribute to an upscale and futuristic appeal.

The EV embraces minimalism with a heavy reliance on its Grand View Touch Display, the largest in its segment.

Unlike traditional vehicles laden with physical buttons, this car relies on a screen-dominant interface, which might pose a learning curve for seasoned drivers. However, users can quickly adapt to its controls, making for a seamless driving experience over time.

The Infinity Sound System with a 9-speaker setup (including 4 speakers, 4 tweeters, and a subwoofer) ensures an immersive audio experience. Coupled with the 256-colour ambient lighting, the MG Windsor transforms the cabin into a high-tech lounge.

Designed for supreme comfort, this EV comes with Aero Lounge Seats offering a 135° multi-level recline. The Infinity View Glass Roof enhances the sense of space and openness. Features such as ventilated front-row seats, a 6-way power driver seat, wireless smartphone charging, and multi-function steering controls add to the ease of use.

For practicality, the car offers 604L of boot space, the largest in its segment, along with a 2700mm wheelbase that ensures a spacious cabin.

Under the hood, the MG Windsor Essence EV delivers 136 PS of power, making it a competent performer for city driving. MG claims a range of 332 km on a full charge, though real-world figures will depend on driving habits and the use of intelligent features.

MG claims that it has an industry-first Battery-as-a-Service (BAAS) that offers a lifetime warranty on the battery for the first owner, adding value to the purchase.

Safety is a strong point for the Windsor EV, as it comes with six airbags (dual front, side, and curtain) as standard across all variants. A 360-degree surround view camera and rear parking sensors make manoeuvring effortless parking.

Passenger safety is further reinforced with 3-Point Seat Belts and Seat Belt Reminders for All Seats, along with ISOFIX Child Seat Anchors, making the Windsor EV a well-rounded option for families.

Additionally, the Windsor EV is equipped with a range of advanced safety technologies. The Electronic Stability Programme (ESP) enhances driving stability, while Hill-Start Assist and Hill Descent Control ensure a smooth driving experience on inclined terrains.

Braking efficiency is optimized with all 4 Disc Brakes and an Electric Parking Brake with Auto Hold, providing additional control in various driving conditions.

Weather-related safety is addressed with Rain-Sensing Wipers and Auto Headlamps, ensuring clear visibility during adverse conditions. The Auto-Dimming IRVM helps reduce glare from headlights at night, contributing to safer night driving.

Visibility enhancements include LED Cornering Lights and Rear Fog Lamps, while Tyre Pressure Monitoring System (TPMS) keeps the driver informed about tyre conditions.

The MG Windsor Essence EV starts at Rs15,99,800 (ex-showroom, New Delhi), making it a strong contender in the growing electric SUV space. It faces stiff competition from the likes of Tata Nexon EV, Tata Curvv EV, and Mahindra XUV400.

While its feature-packed offering and premium design give it an edge, its suitability is primarily for urban environments.

While its reliance on screen-based controls might take some time for drivers to adapt to, its spacious interiors, cutting-edge safety features, and premium audio setup make it a compelling choice for city dwellers. If you're looking for a stylish, futuristic EV for urban driving, the Windsor Essence EV is certainly worth considering.

Reader Comments

R
Rahul K.
The design looks stunning! That infinity glass roof and ambient lighting must create such a premium feel. MG is really stepping up their game in the EV space. 😍
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Priya S.
I test drove this last week and the sound system is incredible! But I wish they had kept some physical buttons - the all-screen interface feels a bit overwhelming at first.
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Amit D.
Battery-as-a-Service with lifetime warranty is a game changer! More manufacturers should offer this. Makes the higher price point easier to justify.
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Sanjana M.
The 604L boot space is impressive for an EV! Perfect for family road trips. Though I wonder how the range holds up with full load and AC running...
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Vikram J.
While the features are premium, I think MG needs to work on their service network. Heard some concerning stories about spare parts availability for their other models.
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Neha P.
That 135° recline on the seats sounds amazing for quick naps during lunch breaks! 😴 The perfect car for us corporate warriors stuck in traffic daily.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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