Irvine, CA, Jan 18: Mazda North American Operations (MNAO) has announced its commitment to improving roadway safety by partnering with the U.S. Department of Transportation (DOT) as part of the National Roadway Safety Strategy.
A Unified Approach to Road Safety On January 17, 2025, Mazda joined the DOT and other key stakeholders in a Call to Action Campaign aimed at reducing roadway fatalities across the United States. This initiative invites organizations to collaborate on creating safer driving conditions through specific actions that focus on safer people, roads, vehicles, speeds, and better post-crash care.
Commitment to Zero Fatalities by 2040
Tom Donnelly, President and CEO of MNAO, expressed pride in partnering with the DOT to achieve the shared goal of reducing roadway fatalities. "With the help of our dedicated engineers and designers, Mazda is working hard toward its goal of zero deaths resulting from our new vehicles by 2040," he stated.
Advanced Safety Features in Mazda Vehicles
Mazda's commitment to safety is evident in the advanced driver assist technologies incorporated into their vehicles.
Since the 2024 model year, all new Mazda cars come equipped with essential safety systems such as:
Blind Spot Monitoring
Rear Cross Traffic Alert
Lane Departure Warning
Automatic Emergency Braking
Audible Seat Belt Reminders
These features are designed to protect not only the occupants of Mazda vehicles but also those around them.
New Initiatives for 2025 Models
In addition to existing safety features, Mazda plans to introduce rear seat reminders in all 2025 model year vehicles. This innovation aims to prevent caregivers from inadvertently leaving children in vehicles, addressing a serious safety concern.
Recognized for Excellence in Safety
Mazda's dedication to safety is further highlighted by its performance in evaluations conducted by the Insurance Institute for Highway Safety (IIHS). The brand earned more 2024 TOP SAFETY PICK+ awards than any other manufacturer, reflecting its commitment to building vehicles that prioritize safety.
Mazda's partnership with the U.S. DOT underscores its ongoing efforts to create safer roads and reduce fatalities. As it integrates advanced safety features and strives for zero deaths by 2040, Mazda is taking significant steps toward enhancing public safety on the roadways. For more information about Mazda's safety initiatives and vehicle offerings, visit the online Mazda media center at mazdausamedia.com.
