New York, 16 Jan: In a historic showdown, Super Bowl champions Peyton and Eli Manning are set to compete head-to-head for the first time ever at Super Bowl LIX, featuring FanDuel's exciting "Kick of Destiny 3" campaign.
Key Points
1.
Manning brothers compete in live field goal challenge
2.
FanDuel offers $10 million in Bonus Bets
3.
Unique Super Bowl pregame entertainment event
The live kicking competition promises to be a thrilling event for fans and bettors alike.
Kick of Destiny Competition Details
FanDuel, a leading online gaming company and official sports betting partner of the NFL, invites customers to participate in a unique opportunity. Fans can make a free pick in the FanDuel Sportsbook app, predicting which Manning brother will triumph in a live field goal competition during the Super Bowl Pregame Show. A total of $10 million in Bonus Bets is up for grabs for eligible customers who make correct predictions.
The competition will kick off with both Mannings attempting a 25-yard field goal. If a winner is not determined after the initial kicks, they will continue with additional attempts. Should the score remain tied after three rounds, the kicker closest to the center target on the net will be declared the winner.
Ad Campaign Highlights
The first advertisement from the "Kick of Destiny 3" campaign features a surprising twist: Eli Manning's lifelong desire to be a kicker. This revelation sets the stage for a humorous and competitive rivalry as both brothers gear up for their unique challenge. The integrated campaign will follow their preparation journey leading up to the live event.
"I look forward to celebrating with everyone in America who picks me to beat Peyton," Eli Manning stated confidently. Meanwhile, Peyton expressed his competitive spirit, noting, "I've been studying film of great kickers and training hard to make sure I bring home the win for everyone in America who picks me to beat Eli."
Experience the Excitement
Fans can enjoy additional coverage of the Kick of Destiny through two TV spots during the Super Bowl. These ads will showcase highlights from the kicking contest, celebrating the winners among those who made their picks.
For real-time updates and behind-the-scenes preparation, fans can follow @FanDuel and @FDSportsbook on X, Instagram, and TikTok, or subscribe to FanDuel's YouTube channel. New and existing customers are encouraged to make their free pick in the Sportsbook app before the big day.
With this unique event, FanDuel aims to enhance the Super Bowl experience, merging sports betting with entertainment in an unprecedented way. For more details on the competition and how to participate, visit FanDuel.com/kickofdestiny.
