Philadelphia, 16 Jan: La Colombe is stirring excitement in the coffee world with the launch of their new limited edition Draft Latte Strawberry Mocha cans. This delightful blend of strawberry and chocolate flavors is set to capture the hearts of coffee lovers everywhere.
Find Love Over Lattes
In celebration of this delicious new offering, La Colombe is inviting singles to join their "Love Over Lattes" campaign, aimed at helping couples find their perfect match, just like the harmonious pairing of strawberry and chocolate. Partnering with OkCupid dating experts and renowned matchmaker Tiff Baira, La Colombe is creating opportunities for love to blossom in its cafés.
Recent trends show an increase in singles seeking genuine connections in coffee shops, especially among Gen Z and Millennials. According to OkCupid, 84% of over 1.5 million daters express their fondness for coffee dates, with many preferring coffee shops for first encounters.
Exciting Events and Prizes
To further embrace this trend, La Colombe is hosting 'Love Over Lattes' singles happy hours at select cafés in New York, Philadelphia, and Chicago. For those who can't attend in person, there's also a chance to win free coffee dates for a year, complete with an at-home date kit and a supply of Draft Latte drinks.
Kathryn O'Connor, Chief Marketing Officer at La Colombe, says, "From the daily connections we witness in our cafés to the wedding invites we receive from couples who found love here, we've seen first-hand coffee's unique power to bring people together."
A Flavor to Fall For
The new Strawberry Mocha Draft Latte is crafted with natural strawberry flavoring and real cocoa, creating a subtly sweet and indulgent treat. With 50% less sugar than the average ready-to-drink flavored coffee drink and providing a good source of fiber, this innovative beverage is inspired by the brand's most popular seasonal offering.
Niel Sandfort, Chief Innovation Officer at Chobani + La Colombe, shares his excitement: "Limited-edition flavors are always popular during fall and winter. However, with Strawberry Mocha, we're breaking the mold for spring seasonal flavors. It's a unique treat that tastes like a ripe strawberry dipped in chocolate."
Availability
La Colombe Draft Latte Strawberry Mocha cans are rolling out to major retailers nationwide and are available for purchase online until April 15. The single-serve cans start at $3.29.
About La Colombe: Founded in 1994, La Colombe has established itself as a leading coffee roaster committed to excellence and community empowerment. Known for its exceptional blends and the world's first textured canned cold latte, La Colombe operates cafés across the United States and has recently been acquired by Chobani, aiming to make nutritious food accessible to all.
For more information about La Colombe and their offerings, visit www.lacolombe.com.
