SEOUL, South Korea, Jan 20: JINRO, the flagship soju brand from HiteJinro, is back in the spotlight with an exciting partnership with Netflix's global hit, Squid Game. This collaboration promises exclusive themed merchandise and limited-edition products that fans won't want to miss.
Anticipation for Season 2
With the much-anticipated Season 2 set to premiere on December 26, 2024, Squid Game continues to capture the attention of audiences worldwide. Directed by Hwang Dong-hyuk, the series will see the return of beloved actors Lee Jung-jae, Lee Byung-hun, and Gong Yoo, alongside new faces like Im Si-wan and Kang Ha-neul. The first season made headlines as Netflix's most-watched show, introducing Korean dramas to a global audience.
JINRO's Iconic Role in the Series
JINRO Soju, affectionately known as the "Green Bottle" during Season 1, became a cultural phenomenon after its prominent on-screen presence. The iconic moment when Player 456, Seong Gi-hun, and Player 001, Oh Il-nam, shared soju at a convenience store resonated with viewers and sparked a surge of interest in Korean soju. Building on this success, HiteJinro aims to enhance the fan experience with a second collaboration that integrates Squid Game themes into their branding.
Limited Edition JINRO Soju Bottles
As part of this exciting partnership, JINRO will release limited edition Squid Game-themed soju bottles featuring creative label designs. These labels will showcase popular characters like Young-hee, the Pink Guards, and the Front Man, all while incorporating JINRO's signature dew-drop logo. The labels will include Korean letters "ㅁ, ㅇ, ㅅ" accented in Squid Game's signature pink, symbolizing the shapes of the guards: circle, triangle, and square.
Fans can find these special editions in select locations:
Japan: Available at supermarkets such as MaxValu and Don Quijote, convenience stores like 7-Eleven and FamilyMart, and Korean restaurants.
Mexico: Found in 7-Eleven convenience stores, major supermarkets like HEB and Soriana, as well as Korean dining establishments.
Australia: Offered at major EDG stores (Dan Murphy's, BWS), COLES stores (First Choice, Liquorland), and Korean restaurants.
Exclusive Merchandise for Fans
In addition to limited edition bottles, HiteJinro is set to launch four exclusive collectibles inspired by characters from Squid Game 2:
Young-hee Drinking Game Device: A playful rotating Young-hee head that adds a fun twist to any drinking game.
Pink Guard Figurines: Adorable collectible toads reflecting the guards' ranks - circle, triangle, and square.
Participant Apron: A stylish apron designed after the iconic uniforms of the contestants.
Character-Themed Soju Glass: Cute and functional glasses that enhance the overall drinking experience.
This collaboration between JINRO and Squid Game is sure to excite fans and collectors alike, combining beloved characters with unique drinking experiences. Don't miss out on these limited-time offerings!
