Homegrown beauty brands Inde Wild, Foxtale launch new lip essentials with Reliance Tira as exclusive retail partner

ANI April 14, 2025 168 views

Reliance Tira has partnered exclusively with two pioneering Indian beauty brands to launch groundbreaking lip care products. Inde Wild introduces a coffee-inspired lip tint with advanced hydration properties, while Foxtale offers a transformative lip sleeping mask. Both products showcase India's innovative approach to skincare, combining scientific research with natural ingredients. These launches highlight the growing sophistication of homegrown beauty brands in the competitive cosmetics market.

"Clinically proven to boost lip moisture by 114% for up to 8 hours" - Inde Wild
Mumbai, April 14: Tira, Reliance Retail's beauty destination, has been chosen as the exclusive retail partner for the latest lip care launches from two of India's most celebrated homegrown beauty brands - Inde Wild and Foxtale.

Key Points

1

Inde Wild's Caffeine Addict lip tint offers deep moisturization

2

Foxtale's Lip Sleeping Mask restores lip hydration and smoothness

3

Tira provides exclusive retail platform for innovative beauty brands

4

Science-backed formulations with natural ingredients

This collaboration marks yet another milestone in Tira's aim to promote Indian innovation by bringing science-backed, high-performance beauty to a wider audience through its expansive omnichannel ecosystem.

Inde Wild's Dewy Lip Treatment in 'Caffeine Addict'

Bringing coffee obsession to a full circle, Inde Wild introduces Caffeine Addict - a rich, coffee-brown lip tint designed to hydrate, nourish, and elevate the lip game.

Formulated with skin-loving ingredients like peptides, hyaluronic acid, lotus flower extract, and rich butters, this tint delivers deep moisturization and barrier repair while offering a bold, buildable colour.

If the consumer wishes for a sheer mocha glow or a full-bodied brown, the Inde Wild's gloss-like treatment gives lips a dewy finish with a comforting hint of coffee aroma.

The Inde Wild claims to be clinically proven to boost lip moisture by 114% for up to 8 hours.

Foxtale's Lip Sleeping Mask

The Foxtale Lip Sleeping Mask helps in bringing the dry, cracked lips to plump, soft perfection. Lightweight yet deeply nourishing, this glossy coral-hued mask is powered by moisture pearls that fill lip cracks and restore hydration.

Maracuja Oil, Ceramides, and Vitamin E come together to exfoliate, heal and brighten. It results in Lip being visibly smoother, brighter, and softer with every use.

Both these lip care essentials are now available only on Tira.

Reader Comments

P
Priya K.
Omg I've been waiting for Inde Wild to launch a coffee shade! Their lip treatments are my holy grail. That 114% moisture claim sounds amazing 🤩 Can't wait to try this at Tira!
R
Rahul S.
Interesting collab but I wish they'd make these available on other platforms too. Not everyone has easy access to Tira stores. The products do sound promising though.
A
Ananya P.
Foxtale's sleeping mask saved my lips during winter! So excited they're expanding their range. The coral hue sounds perfect for summer nights 💕
S
Sanjay M.
As someone who's tried both brands, this is a win for Indian beauty! The science-backed formulations are truly impressive. Hope Tira offers good launch discounts.
M
Meera T.
The coffee aroma in Inde Wild's new product sounds divine! But I wonder if the tint will suit all skin tones? Would love to see swatches before purchasing.
N
Neha R.
Finally some Indian brands focusing on lip care with proper actives! Hyaluronic acid + peptides is such a power combo. My dry lips thank you 🙏

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Tags:
Inde Wild Foxtale Reliance Tira Beauty Brands Lip Care Indian Skincare Lip Treatments
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