Key Points
Director calls out media ethics for prematurely revealing film details
Emphasizes team's hard work behind cinematic moments
Nani starrer 'Hit: The Third Case' set to release on May 1
Highlights importance of preserving audience surprise
Taking to his timeline on X, director Sailesh wrote, ‘For every single moment of excitement that is experienced in the cinemas by our audience, there is a story of a huge team working relentlessly for days and nights together, slogging beyond their physical capabilities. All for that moment of impact that we want to create in the auditorium. We take pride in that.”
The director, in his post, then went on to express his thoughts on the state of the media today.
“It’s sad to see the plight of the media scenario today, some of whom don’t think even for a second before leaking details about the kind of moments that are meant to be enjoyed while watching the movie in the theatres only.
“While the nature of job to report first is understandable, it boils down to the values and ethics of individual journalist and media houses to assess if it’s right or wrong to report the findings.”
Recalling that journalists in the past used to exercise their judgement and choose not report certain events because it was not right, he said, “ There are moments in history where journalists raised above their job description and chose not to report some events just because it’s not correct. I only wish these certain bunch of people had that kind of class.”
The director further went on to say, “This kind of reporting is not just stealing a film crew’s hard work, it’s equivalent to stealing directly from the audience.”
Nani plays the role of a tough cop called Arjun Sarkaar in the film. The film, which is the third instalment from the HIT universe, has triggered huge expectations among fans and film buffs. It is to hit screens worldwide on May 1 this year.
Directed by Dr. Sailesh Kolanu and produced by Prashanthi Tipirneni, the film will feature Nani and Srinidhi Shetty in the lead. Music for the film is by Mickey J Meyer and cinematography is by Sanu John Varghese. The film’s editing has been taken care of by Karthika Srinivas R.
Comments:
Rahul K.
Totally agree with Sailesh! Media spoilers ruin the theater experience. Remember when Endgame came out? Some sites posted major spoilers in headlines 😤 Let audiences enjoy the surprises!
Priya M.
As a film student, this hits hard. Months of work can be undermined by one careless tweet. Media needs more responsibility! Excited for Hit 3 though - Nani always delivers 🔥
Arjun J.
While I sympathize with the director, isn't some of this on the production team too? Maybe tighter NDAs and controlled screenings would help. Both sides need to adapt to the digital age.
Shweta D.
This is why I avoid all movie news 2 weeks before release! The magic of cinema is in experiencing it fresh. Can't wait for May 1st - HIT series never disappoints! 💫
Vikram R.
Journalistic ethics seem to be disappearing in the clickbait era. Remember when reporters protected sources? Now they can't even protect plot twists smh
