New York, 16 Jan: In a significant move for the digital agency industry, Fictive Kin has announced the appointment of Gillian Rode as its new CEO. This transition marks a pivotal moment for the Brooklyn-based agency known for its innovative approach to product design and brand development.
Leadership Restructuring at Fictive Kin
Fictive Kin, a notable player in the digital agency landscape for over 15 years, has undergone a strategic leadership restructuring. Founded by Cameron Koczon, a prominent product leader and investor, Fictive Kin has been recognized as a disruptor in the industry. Their agile team has collaborated with various brands, including sweetgreen, Palantir, Opendoor, and Anthropic, to create impactful digital experiences.
Koczon is now shifting his focus to serve as Chief Creative Officer while welcoming Gillian Rode as CEO. Rode previously held the role of Global Managing Director at ueno, a full-service creative shop acquired by Twitter in 2021. Her decision to join Fictive Kin was influenced by the agency's unique culture and impressive talent pool, consisting of over 30 senior-level engineers, designers, and creatives.
A Unique Approach to Client Work
Fictive Kin's unique operational model sets it apart in the digital agency space. Koczon emphasizes five key factors that contribute to their success: a team of exclusively senior experts, focused project assignments, employee ownership, complete independence from external constraints, and a strong focus on ROI. This framework allows Fictive Kin to deliver exceptional work tailored to client needs.
Rode's role as CEO will involve leading growth strategies, developing client relationships, and overseeing business development. She aims to maintain high client service standards while integrating advancements like AI into the agency's offerings.
The Vision for Future Growth
Koczon expresses confidence in Rode's leadership abilities, believing that her business acumen combined with the agency's design-engineering balance will propel Fictive Kin to new heights. The agency's ethos revolves around effectively guiding products from conception to market, emphasizing the importance of achieving product-market fit.
Rode brings valuable insights from her experience at ueno and other firms. She plans to focus on three core areas: branding, web systems, and product design. Her background equips her to navigate the challenges of scaling processes while maintaining the creative essence that defines Fictive Kin.
About Fictive Kin
Fictive Kin prides itself on being one of the top digital agencies globally. The agency collaborates with companies of all sizes to create meaningful and measurable business impacts through effective branding, web systems, and product design. Their commitment to delivering lasting value is evident in their focus on performance-driven results that enhance revenue and customer engagement.
With Gillian Rode at the helm, Fictive Kin is poised for an exciting future, ready to innovate and expand its influence in the digital space while continuing to deliver exceptional results for clients.
