Crispy Green Inc. Welcomes Industry Veteran James Curley as New Fractional VP of Sales

Crispy Green just made a strategic move by bringing James Curley on board as their new Fractional VP of Sales. With over four decades of experience in the CPG sector, Curley is set to supercharge the company's growth and market expansion. He brings an impressive track record of scaling emerging brands and developing successful sales strategies. This appointment signals an exciting new chapter for Crispy Green as they look to solidify their position in the healthy snack market.

"His proven ability to drive growth and navigate the complexities of our industry makes him the ideal partner" - Angela Liu, Crispy Green Founder & CEO

by PRN January 16, 2025 66 views

Fairfield, N.J., Jan 16, 2025: Crispy Green, the leading producer of freeze-dried fruit snacks in the U.S., has appointed James Curley of JFC Market Management, Inc. as their Fractional Vice President of Sales.

Key Points

1. Experienced CPG leader joins Crispy Green to enhance sales strategy

2. Bringing 40+ years of brand development expertise

3. Focusing on expanding market presence for freeze-dried fruit snacks

With an impressive background spanning over 40 years in the consumer packaged goods (CPG) sector, Curley is set to enhance the company's sales initiatives and drive significant growth.

Driving Sales Growth and Business Development

In his new capacity, Curley will take charge of Crispy Green's sales strategy, ensuring alignment with the company's broader objectives. His role will encompass overseeing sales operations, cultivating customer relationships, and optimizing the sales team and broker network to meet ambitious growth targets.

Curley's career is marked by leadership roles at notable companies such as Springfield Creamery, The Tofurky Company, Nutpods, Mamma Chia, Giorgio Foods, and Premier Valley Foods. He has been instrumental in launching and scaling emerging brands like Lesser Evil Snacks and Good Earth Teas, many of which have achieved significant milestones, including strategic acquisitions and substantial growth investments. This wealth of experience makes Curley a valuable asset in the natural, organic, and specialty food sectors.

Expertise that Drives Success

"James brings unparalleled expertise and a deep understanding of the CPG landscape," said Angela Liu, Founder and CEO of Crispy Green Inc. "His proven ability to drive growth and navigate the complexities of our industry makes him the ideal partner as we enter this exciting phase of expansion. I'm confident that James will play a crucial role in leading Crispy Green's sales strategy and execution, including developing our sales team and broker network for the new challenges ahead."

Curley voiced his enthusiasm for joining Crispy Green, expressing, "I'm honored to work alongside Angela and her exceptional team to expand Crispy Green's market presence. The Crispy Fruit products are a perfect blend of innovation and simple ingredients--and they're absolutely delicious! I'm excited to help more people discover their next favorite snack brand!"

About Crispy Green: Crispy Green has been committed to providing healthy snacks for active lifestyles for 20 years, championing the idea of Using Food as a Force for Good. Their flagship product, Crispy Fruit, consists of 100% pure fruit snacks that offer a satisfying and energizing grab-and-go option without compromising on taste. Founded in 2004 and based in Fairfield, N.J., Crispy Fruit is recognized as the top-selling freeze-dried fruit snack in the U.S., made from the finest non-GMO fruits with no added sugar.

For more information about Crispy Green and its delicious Crispy Fruit freeze-dried snacks, visit crispygreen.com.