Cirkla Unveils Revolutionary Fiber MAP Trays, Cutting Plastic Waste by 85%

Cirkla has just unveiled a game-changing sustainable packaging solution that could transform the meat packaging industry. Their new fiber MAP trays dramatically reduce plastic waste while maintaining top-notch performance standards. The trays are made from renewable plant fibers and can be seamlessly integrated into existing production processes. This innovative approach represents a significant step forward in addressing global plastic pollution and meeting consumer demands for eco-friendly packaging.

"With the launch of our fiber MAP trays, we are redefining sustainable packaging" - Glenn Divers, Cirkla VP of Sales

by PRN January 16, 2025 60 views

Atlanta, 16 Jan: Cirkla, a pioneer in sustainable packaging solutions, has unveiled its innovative molded fiber Modified Atmosphere Packaging (MAP) trays, marking a significant advancement in the fight against plastic waste.

Key Points

1. Innovative fiber MAP trays reduce plastic content significantly

2. Renewable plant fibers enable sustainable packaging solutions

3. Advanced technology matches traditional plastic performance standards

This groundbreaking product offers a sustainable alternative to conventional plastic trays, reducing plastic content by approximately 85%, and setting new environmental standards for the meat packaging industry.

Transforming Sustainable Packaging

Cirkla stands out as the first company globally to introduce fiber MAP trays, which are designed to preserve the freshness and extend the shelf life of meat and frozen foods. Traditionally, MAP trays have relied heavily on plastic materials like PET and PP. Amid the escalating global plastic waste crisis, Cirkla's fiber MAP trays are set to revolutionize the industry. Crafted from renewable plant fibers, including sugarcane bagasse, these trays feature a unique easy-peel liner that is recyclable in paper streams, further enhancing their sustainability.

Seamless Transition to Fiber

"With the launch of our fiber MAP trays, we are redefining sustainable packaging," said Glenn Divers, Vice President of Sales at Cirkla. "Our technology allows brands to transition effortlessly from plastic to fiber while addressing performance, cost, and scalability challenges."

Cirkla's MAP trays are engineered to meet technical performance standards comparable to plastics. They offer superior rigidity, seal strength, and advanced barriers against oxygen and water vapor. The design allows for easy integration into existing operations without requiring additional capital expenditure, making them a cost-effective solution for widespread adoption.

Ready for Market Demand

Cirkla is poised to meet global market demands with commercial-scale production capacity already established. Millions of units are set for delivery starting February 2025. The company has conducted successful trials with leading meat packers and processors in the U.S., demonstrating impressive results in maintaining the shelf life of various products, including beef, pork, poultry, and seafood.

Addressing Consumer Needs

This innovation comes at a crucial time as brands seek to minimize their plastic footprint while adhering to stringent regulatory requirements. Cirkla's fiber MAP trays align perfectly with the increasing consumer demand for sustainable alternatives. The company collaborates closely with clients from product development through to large-scale commercialization, ensuring tailored solutions that meet specific needs.

Cirkla's commitment to sustainability is evident in its portfolio of industry-first solutions, such as compostable coffee capsules and ready meal containers. By introducing fiber MAP trays to the market, Cirkla not only reduces plastic usage but also provides brands with a clear pathway toward achieving their sustainability goals without sacrificing performance.