Hunt Valley, Md., Jan 22: Cholula, the makers of the world's top Mexican hot sauce, have introduced a fiery new addition to their lineup—Cholula Extra Hot.
Key Points
1.
Cholula Extra Hot combines arbol and piquin peppers for intense flavor
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New sauce targets Gen Z and Millennial spice enthusiasts
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Part of McCormick's expanding hot sauce and seasoning lineup
This exciting release comes in response to fan requests for a hotter alternative, just in time for National Hot Sauce Day.
Cholula Extra Hot is crafted using the brand's signature ingredients, including arbol and piquin peppers, combined with a unique blend of vibrant spices. This new offering elevates the classic Cholula flavor profile while delivering an extra kick that spice lovers will appreciate.
Valda Coryat, North America Vice President of Marketing for McCormick & Company, expressed enthusiasm about the launch, stating, "Our fans took to social media to tell us they wanted a hotter variety of Cholula, and we heard them loud and clear. Cholula Extra Hot answers the call for more daring heat seekers, delivering an even bolder original flavor that you can add to any dish from eggs to tacos, from burritos to rice and beans, beverages, and more."
With 59% of Gen Z and Millennial consumers enjoying very spicy foods, Cholula Extra Hot aligns perfectly with current taste trends. The new hot sauce joins an already diverse lineup of eight varieties, each with different heat levels and flavor profiles, ensuring there's something for everyone to enjoy.
Since McCormick acquired Cholula in 2020, the brand has expanded its offerings beyond hot sauces to include Cholula Salsas, Taco Seasonings, and Frozen Bowls. Consumers can easily access Cholula Extra Hot online now and look forward to finding it on grocery shelves nationwide this Spring.
For more information about new products and recipe inspiration, visit Cholula.com.
