Fort Atkinson, Wis., Jan. 21: Caterpillar Inc.
is marking a century of innovation in the construction and mining equipment industry with the launch of its exciting new event, "Cat Trial 14: After Hours." This vibrant nighttime spectacle brings to life the past, present, and future of Caterpillar equipment, all set under the jobsite lights at the Cat Museum. A Celebration of Heritage and Innovation
In celebration of its centennial, Caterpillar aims to create an iconic experience that encapsulates its rich history while looking forward to future advancements. Yvette Morrison, VP of Global Marketing and Brand, emphasized the significance of this momentous occasion, stating, "We wanted to create a Cat Trial that reflected the essence of our heritage and vision for the future."
A Legacy of Engaging Events
Since its inception in 2014, the Cat Trials have delighted fans and enthusiasts with captivating productions inspired by beloved childhood favorites such as "Goodnight, Goodnight, Construction Site" and the classic video game PAC-MAN. The program has even earned recognition from Guinness World Records for spectacular feats like an 8-ton game of Jenga and the construction of a 41-foot-tall sandcastle.
The Star of the Show: Caterpillar Equipment
Caterpillar's latest event showcases a range of equipment, including industrial, marine, and electric power machines. Attendees will see historical models alongside modern workhorses designed to help customers succeed. Notable highlights include the versatile Cat TH1255 Telehandler and a unique Power Loader crafted by Hacksmith Entertainment, inspired by a futuristic machine from a popular film franchise.
Limited Edition Commemorative Machines
In honor of its 100th year, Caterpillar is introducing Limited Edition Centennial Grey machines, reflecting the color used in 1925. Viewers will also get a first look at the Cat Centennial D3 Dozer during the event. These limited quantity machines will be available at authorized Cat dealers.
Celebrating Technological Evolution
The theme for Cat Trial 14 is not just about showcasing equipment but also illustrating Caterpillar's technological advancements. From autonomous fleets to cutting-edge VisionLink software and telematics solutions, Caterpillar's evolution serves as a testament to its substantial investment in research and development-$2.1 billion in 2023 alone.
Tom Buckler, Vice President of Cat Digital at Caterpillar, shared insights on their connected assets: "Today we have over 1.5 million connected assets around the world, and the focus is on customer benefits. We want to make our customers more successful."
Exclusive Media Coverage
ForConstructionPros.com, North America's largest construction media network, is the exclusive media partner for Cat Trials. They will provide behind-the-scenes coverage detailing how Cat Trial 14: After Hours was created, featuring insights from Caterpillar's leadership team.
Whether you're an experienced operator or simply enjoy watching Caterpillar equipment in action, Cat Trial 14: After Hours promises to be an unforgettable experience for all visitors.
