BUBBA Launches Revolutionary Smart Fish Scale Lite for Anglers

BUBBA has just dropped an incredible new smart fish scale that's going to change how anglers track their catches. The SFS Lite comes packed with cool features like a color display, app tracking, and multiple competitive modes that let you log and share your fishing adventures. At just $69.99, it's an affordable piece of tech that brings professional-grade measuring to weekend warriors and serious anglers alike. Whether you're fishing for fun or competing, this scale is going to be a game-changer in your tackle box.

"BUBBA changed the game with their innovative Pro Series Smart Fish Scale." - Justin Hamner, 2024 Bassmaster Classic Champion

by PRN January 16, 2025 44 views

Columbia, Mo., 16 Jan: American Outdoor Brands, Inc. has unveiled the latest innovation in fishing gear with the introduction of the BUBBA Smart Fish Scale Lite (SFS Lite), a product designed to enhance the angling experience for both casual and professional fishermen.

Key Points

1. Revolutionary smart scale with full-color display and advanced tracking features

2. Comprehensive app integration for logging fishing catches

3. Multiple competitive modes for individual and group fishing experiences

Redefining Fishing Tools BUBBA, known for its commitment to innovative fishing solutions, has once again transformed the fishing scale landscape. The new SFS Lite joins the ranks of BUBBA's acclaimed lineup, which includes the Pro Series SFS, the official scale of Major League Fishing. This latest offering is set to elevate how anglers measure their catches with advanced technology and user-friendly features.

Features That Matter

The BUBBA SFS Lite Fish Scale is equipped with a vibrant full-color display and the signature BUBBA non-slip grip, ensuring a comfortable and secure hold. Its lightweight and durable design is water-resistant, and it boasts advanced auto-lock technology for precise measurements.

Justin Hamner, the 2024 Bassmaster Classic Champion, praised the scale, stating, "BUBBA changed the game with their innovative Pro Series Smart Fish Scale. The new SFS Lite offers some of the same pro-grade features for casual fishing trips with buddies at a price that everyday anglers can appreciate."

Smart Technology in Your Hands

The SFS Lite is not just a scale; it's an essential tool for every angler. It comes with an accompanying app that allows users to log their catches and trips, creating a comprehensive database for future fishing adventures. The app also offers an upgrade to the BUBBA Pro subscription, which unlocks three powerful fishing modes:

Rally: Track catches and share your personal best.

Competition: Compete with up to four friends on one device with real-time leader tracking.

Tournament: Manage livewell with up to eight fish using smart culling technology and join live tournaments worldwide.

A Game Changer for All Anglers

Dave Washburn, VP of Operations at Major League Fishing, remarked, "BUBBA has reimagined what a fishing scale can do. Their Smart Fishing Scale series is a game changer for casual anglers enjoying a weekend outing with friends to top pros fishing for $300,000 paydays. It's nothing short of revolutionary."

With an MSRP of $69.99, the BUBBA SFS Lite offers excellent value, featuring:

Iconic BUBBA non-slip grip

Backlit full-color LCD screen visible in bright sunlight

60lb max weight capacity

Best-in-class accuracy of +/- 0.3%

IPX4 water resistance rating

Dual-fuel power options (AAA batteries or rechargeable Li-Ion battery)

Premium lip clip system included

Comprehensive app integration for logging catches

For more information about the BUBBA SFS Lite or to purchase, check out BUBBA's official website.

https://www.bubba.com/tools/smart-fish-scales/smart-fish-scale-lite/1219214.html