San Francisco, Jan 23: Autodesk, a leader in Design and Make technology, has taken a bold step forward by naming Giant Spoon as its first-ever creative agency of record.

Key Points
1. Autodesk names first creative agency to amplify brand narrative
2. Collaboration targets global design and innovation storytelling
3. Strategic partnership aims to showcase transformative design technologies
4. Highlighting design industry's massive economic potential

This partnership signifies a pivotal moment in Autodesk's brand evolution, aiming to redefine how the world perceives and interacts with the Design and Make sectors.

In this new collaboration, Autodesk and Giant Spoon plan to amplify the company's recent achievements, including its role as the Official Design and Make Platform for the LA28 Olympic and Paralympic Games and Team USA. Together, they will launch innovative campaigns designed to propel Autodesk's mission: to empower individuals everywhere to design and create a better world.

Giant Spoon will be instrumental in supporting Autodesk's major brand initiatives by developing comprehensive creative assets and strategic media approaches. This partnership is focused on not just enhancing visibility but also ensuring that Autodesk's presence is impactful and resonates with audiences across various platforms.

Dara Treseder, Chief Marketing Officer of Autodesk, expressed enthusiasm about the collaboration, stating, "Our customers are changing the world with our technology, and we're deeply passionate about showcasing these stories and celebrating their innovations. Giant Spoon is the creative partner we need to tell these Design and Make stories on a global scale." She highlighted the ambition of making Autodesk the go-to choice for anyone looking to design or create anything.

Jonathan Haber, co-founder of Giant Spoon, echoed this sentiment, emphasizing the importance of storytelling in brand engagement. "The world is built with Autodesk, and the people building our future are using Autodesk's Design and Make Platform," he said. "We love the challenge of making complex stories accessible and engaging."

Autodesk has made significant strides over the past year, from contributing to the restoration of Notre-Dame Cathedral to partnering with major global events like the LA28 Games. The collaboration with Giant Spoon marks the beginning of a new chapter aimed at fostering stronger relationships with customers and enhancing service efficiency.

The Design and Make industry employs over 300 million people and is projected to reach a staggering $3 trillion in economic value by 2027. As Autodesk continues to influence this expansive landscape, its partnership with Giant Spoon will highlight the compelling narratives of designers and makers who use Autodesk solutions to shape our world, create innovative products, and entertain audiences through films and games.

This partnership not only aims to elevate Autodesk's brand presence but also positions it as a vital player in an industry poised for significant growth and transformation.