New York, Jan. 21: AESTURA, the leading dermatologist-recommended dermocosmetic brand from Korea, is set to make waves in the U.S.
skincare market with its exclusive launch at over 400 Sephora locations and on Sephora.com. This partnership aims to meet the rising demand for science-backed skincare solutions tailored for sensitive skin.
AESTURA: A Legacy of Dermatological Excellence
AESTURA isn't just another skincare line; it represents over 40 years of rigorous scientific research and dermatological expertise. The brand has earned the trust of dermatologists in South Korea's top medical institutions and has been recognized as the number one cosmetic brand sold in skin clinics for nine consecutive years. With a comprehensive reach across all tertiary general hospitals in South Korea, AESTURA is committed to delivering clinically effective solutions.
Commitment to Quality and Innovation
AESTURA's mission aligns seamlessly with Sephora's dedication to innovation and quality. "We are excited to partner with AESTURA and introduce their dermatologist-backed formulas exclusively to our U.S. clients," said Brooke Banwart, SVP of Skincare Merchandising at Sephora. "AESTURA's cutting-edge solutions are designed specifically for sensitive skin, promoting barrier health and providing results-driven skincare."
Breakthrough Technology: ATOBARRIER365 Cream
Central to AESTURA's skincare success is the patented technology behind its bestselling product, ATOBARRIER365 Cream. Each bottle contains one million capsules filled with ceramides that enhance the skin barrier, delivering hydration for up to 18 hours. This innovative formula addresses the common issues faced by those with sensitive skin, such as dryness and irritation.
Dr. Richard D. Granstein, Chair of AESTURA's Derma-Science Advisory Board, emphasizes the importance of ceramides: "Sensitive skin often struggles with a compromised barrier. AESTURA's unique capsule technology allows for deeper penetration of these essential ingredients, which helps to rebuild and strengthen the skin's natural defenses."
Proven Results and Popularity
The ATOBARRIER365 Cream has gained viral popularity in Korea, selling one unit every seven seconds thanks to its proven ability to hydrate and protect the skin. Users can experience immediate hydration effects lasting up to 120 hours from a single application.
Complete Skincare Routine for Sensitive Skin
In addition to the ATOBARRIER365 Cream, the collection includes a range of products designed for daily use, such as the Foaming Cleanser, Hydro Essence, Hydro Cera-HA Serum, Face Lotion (a 2024 Allure Best of Beauty Award Winner), Hydro Soothing Cream, and Cream Mist. Each product targets specific concerns related to sensitive skin while promoting overall skin health.
To help consumers experience the benefits of AESTURA's offerings, Sephora will feature an exclusive Mini Best Sellers Kit that includes trial sizes of the Cleanser, Serum, and Cream.
Looking Ahead: Launch Details
Brian Lee, General Manager at AESTURA, expressed enthusiasm about entering the U.S. market: "Our products have been trusted by Korean dermatologists and consumers for decades. Now, with this launch at Sephora, we are bringing clinically proven solutions for sensitive skin to a broader audience."
Starting February 2025, the ATOBARRIER365 Collection will be available exclusively at select Sephora stores and on Sephora.com, with prices ranging from $21.00 for trial sizes to $34.00 for the Hydro Cera-HA Serum. For more details about AESTURA and the ATOBARRIER365 collection, visit Sephora.com.
