GLEN MILLS, Pa., Aug. 23
Discover Golden Waffles, formerly Golden Malted, renowned for their fresh-baked waffles served at top restaurants and hotels. Learn about their rebrand and new offerings just in time for National Waffle Day.
Golden Malted, the pioneer of the world's first all-inclusive waffle program, has officially rebranded to Golden Waffles. With over 85 years of expertise in serving top restaurants, hotels, and theme parks, the company aims to modernize its brand identity just in time for National Waffle Day on August 24, 2024.
Why the Rebrand?
Golden Waffles' new name more accurately reflects their core offering: golden, fresh-baked waffles. CEO Michael DiBeneditto explains, "We're changing our name to Golden Waffles because that's what we do - we make golden, fresh-baked waffles! As a service-oriented organization, our customers are always top of mind."
Meeting Growing Demand for Fresh-Baked Waffles
Waffles are experiencing a surge in popularity due to trends in comfort food, experiential dining, and their Instagram-worthy appeal.
Here's why:
- Increased Menu Presence: In Q1 of 2024, waffles saw a 15.4% increase on restaurant appetizer menus compared to 2023. (Technomic)
- More Lodging Operators Offering Waffles: 53.8% of lodging operators reported offering waffles, up 12.8% year-over-year. (Technomic)
- Profitability: Waffles are not just delicious; they are one of the most profitable menu items for operators.
A Legacy of Quality and Service
Golden Waffles has spread joy globally with over 100,000 waffle irons and billions of waffles served over nearly nine decades. VP of Marketing Alissa Davis states, "By simplifying our name and modernizing our look, we're making it clear that our singular focus is to bring joy to customers by serving the best fresh-baked waffles in the food service industry."
What's New?
- New Brand Identity: Look out for a new logo and website rolling out ahead of National Waffle Day.
- Updated Equipment and Packaging: Existing customers will see updated branding on items like equipment and packaging over the next few months.
- Strategic Leadership Hires: New additions to the leadership team include Alissa Davis as VP of Marketing and Roxana Oxtoby as Chief Growth Officer.
- New Ownership: The rebrand follows Golden Waffles' acquisition by Arbor Investments.
Learn More
Foodservice operators interested in the all-inclusive waffle program can visit goldenwaffles.com for more information.
