NEW YORK, Aug. 23
Discover Armitron's new Kids Watch Collection featuring whimsical butterflies, cool cars, playful unicorns, and colorful floral designs. Affordable prices starting at $20! Perfect gifts for young watch enthusiasts.
Armitron, a renowned American watch brand celebrated for its affordable and stylish timepieces, has ventured into a new market with the launch of its exciting Kids Collection. With nearly fifty years in the industry, this family-owned brand is expanding its reach to young watch enthusiasts by offering four new styles that are both playful and adventurous. Available at $20 and $25, these watches can be purchased on Armitron.com.
Key Features of Armitron's Kids Collection
1. Strap N' Go ($25):
- Vibrant patches and easy-to-read numbers.
- Available in sleek black and blue or bright pink and yellow.
- Comfy velcro straps ensure a secure fit for active kids.
2. Petal Pop ($20):
- Flower-inspired designs with vibrant hands and a movable top ring.
- Available in playful purple and pink.
- Combines style and comfort with floral motifs.
3. Playtime ($20):
- Features designs like purple butterflies, blue whales, pink ice cream, and cool cars and trucks.
- Comfy straps and easy-to-read numbers for fun learning experiences.
4. DreamBig ($20):
- Colorful unicorn and airplane designs.
- Encourages imagination and dreams, perfect for aspiring kids.
The Legacy and Innovation Behind Armitron
Barbara Weichselbaum, Chief Executive Officer at E. Gluck Corp, shared her excitement:
"With our new Kids collection, we aim to captivate our younger audience while fostering lasting memories. We want today's children to experience the same heartfelt memories with Armitron that their parents did. Our imaginative and vibrant designs inspire children to savor life's small moments, turning them into cherished memories."
Armitron's Rebranding Effort
Armitron recently unveiled its new tagline, "Love Every Second," as part of a comprehensive visual branding overhaul. This transformation includes updated brand logos, a refreshed website, enhanced lifestyle photography, and a brand video, all designed to convey warmth and connection. This rebranding campaign emphasizes Armitron's dedication to creating watches that help you notice life's precious moments - including those spent with kids.
About Armitron
Since 1975, Armitron has been dedicated to high-quality, stylish watches at accessible prices. As part of the E. Gluck Corporation, Armitron blends prestige with unprecedented value and convenience. Headquartered in New York, Armitron is the Official Timepiece of the New York Yankees. For more information, visit Armitron.com.
