Denver, Aug. 23
Discover the new Western-inspired underwear collection by Shinesty and Diamond Cross Ranch. Combining luxurious comfort and iconic cowboy style, this limited-edition line is perfect for those who live for adventure. Available now on Shinesty.com!
Historical Diamond Cross Ranch from Jackson Hole teams up with Shinesty, known for luxurious micro modal underwear, to launch a Western-inspired collection for men and women.
Key Features of the Collection
1. Limited-Edition Designs: Three exclusive print designs available in both men's and women's styles.
2. Historical Homages: Designs inspired by the iconic Marlboro photoshoots from the late '80s.
3. High-Quality Comfort: Made from luxurious micro modal fabric for ultimate comfort and support.
Availability
- Launch Date: August 23rd
- Where to Buy: Available on Shinesty.com, Diamondcrossranch.com, and select independent retailers.
Quotes from the Collaborators
Luke Long, Diamond Cross Ranch:
"This collaboration allows us to continue reaching a broader audience with our story and our passion for the land. Our Western roots mixed with Shinesty's high-quality product and approach to fun and humor resulted in an amazing end product that will certainly draw attention."
Chris White, CEO of Shinesty:
"If anyone needs the most comfortable and supportive underwear in the world, it's ranchers. The toughest dudes deserve the softest underwear. Tame the trail, spoil the tail."
Behind the Scenes
- Photography: Shot and produced on-site at Diamond Cross Ranch by photographers Paul King and Chris Douglas.
- Model: Ex-Victoria Secret model Bridget Malcolm.
About Diamond Cross Ranch
Established in 1912 by Frederick and Caroline Feuz, Diamond Cross Ranch remains family-owned. Known for its stunning Grand Teton views and rich heritage, it has hosted high-profile events for guests like Sandra Day O'Connor, the Kardashians, and Kanye West. The ranch embodies Western authenticity and pioneering spirit.
About Shinesty
Founded in 2014 by Chris White and Jens Nicolaysen, Shinesty is dedicated to making the most comfortable clothes on the planet while encouraging a light-hearted approach to life. Famous for its micro modal underwear, Shinesty employs over 60 people and was recently named one of Inc. 5000's fastest-growing companies.
