STOCKHOLM, Aug. 23
Discover how Husqvarna Group's acquisition of InCeres enhances digital agriculture solutions, driving productivity and sustainability in light agriculture. Learn more about this strategic move.
Husqvarna Group has announced the acquisition of InCeres, a leading Brazilian digital platform specializing in soil analysis for the light agriculture sector. This strategic move aims to boost productivity and facilitate decision-making for farmers through advanced digital technologies.
Key Highlights
- Acquired Company: InCeres, Brazil
- Sector: Professional light agriculture
- Focus: Soil analysis and precision agriculture
- Business Model: Subscription-based, 100% recurring revenues
- Growth: Sales grew 50% since 2022, reaching SEK 9.3m in 2023
- Employees: 35
The Need for Advanced Agriculture Solutions
With challenges such as climate change, reduction in farmland, and the need for healthier food amid a growing population, Husqvarna Group emphasizes the importance of producing more food from less land. The integration of InCeres will enable the digitization of farm activities, enhancing productivity through AI-assisted agronomic advice.
Strategic Vision
Mauro Favero, Light Agriculture President at Husqvarna Forest & Garden Division, stated:
"Our envisioned Total Farm Management solution will merge digital intelligence with our mechanical solutions. This innovative approach will position Husqvarna Group as a pioneer in providing comprehensive solutions for light agriculture."
Benefits of the Acquisition
- Go-to-Market Synergies: Combining Husqvarna's existing agriculture solutions with InCeres' digital platform.
- Enhanced Value: Creating a unique and trusted Husqvarna ecosystem to drive efficiencies across the crop cycle.
- Global Reach: Expanding customer base and improving global productivity.
Words from InCeres CEO
Leonardo Menegatti, founder and CEO of InCeres, remarked:
"We are excited to grow our business alongside Husqvarna Group. Our combined expertise will help create a Total Farm Management offering that enhances productivity for farmers globally."
Future Integration
InCeres will be integrated into the Light Agriculture business unit within the Husqvarna Forest & Garden Division. The goal is to provide sustainable food security solutions worldwide.
Transaction Details
The purchase price remains undisclosed and is not material relative to Husqvarna Group's market capitalization. The transaction awaits certain conditions precedent, including antitrust approval by local authorities.
