HOLLYWOOD, Fla
Hard Rock Digital today rolled out its fall campaign - Roll With Us - for Hard Rock Bet, its top-rated sportsbook and iGaming platform, starring 9x diamond-certified GRAMMY Award-nominated global superstar Post Malone. The campaign was produced by creative agency 72andSunny New York, with support from Redline Media Group and Hard Rock Digital's internal creative team, and is set to Ante Up (Robbin Hoodz Theory) by M.O.P.
Roll With Us includes work for each vertical of the integrated app (sportsbook and casino), and aims to rock the betting world by breaking through the exclusivity and intimidation often associated with sports betting and online gambling. In its place, Hard Rock Bet seeks to create a more invitational experience, welcoming everyone to join the fun, regardless of who they are or how they bet.
"It's always a blast working with Hard Rock. It's sports. It's music. It's entertainment. When Hard Rock Bet says 'Roll With Us' they mean it. They're bringing everyone in. That's what I'm all about," said Post Malone.
Post just released his highly anticipated new album, F-1 Trillion and will be hitting the road on his F-1 Trillion Tour kicking off September 8. For the campaign, he's the perfect reflection of the "Rebelliously Inclusive" ethos of Hard Rock Bet, as he is featured alongside all kinds of people - nail salon patrons, pool party goers, friends at a bar - who all have their own ways of betting.
"Our message is simple - no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app," said Matt Primeaux, Executive Managing Director and President of Hard Rock Digital. "For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos."
With 4.9 stars in the App Store and 4.8 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports only experience in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.
The campaign will appear in major markets across the country, and include television, streaming TV, radio, streaming audio, social media, and out-of-home.