Atomic Brands Launches Bikini Island: A Low-Calorie, Spirits-Based Canned Cocktail Line with Bold Flavors

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tomic Brands has introduced Bikini Island, a new line of ready-to-drink (RTD) cocktails that delivers bold, "nuclear" flavors with only 100 calories and 5% ABV per can.

The spirits-based RTD category has seen significant growth in recent years, with consumers seeking premiumization and full-flavor options. Bikini Island aims to fill a gap in the better-for-you space by offering a low-calorie, spirits-based RTD that doesn't compromise on taste.

Four Explosive Flavors

Bikini Island will launch in select markets mid-April and nationwide later this year, with a Variety Pack of eight canned cocktails retailing at $19.99. The pack features four explosive flavors : - Citrus Charge (vodka-based) - Blue Razz Explosion (vodka-based) - Watermelon Blast (tequila-based) - Nuclear Pineapple (rum-based)

Capitalizing on White Space

"Consumers are leading more health-conscious lifestyles, but that doesn't mean they want to sacrifice fun or flavor," said Don Deubler, CEO of Atomic Brands. "We saw a unique opportunity to capitalize on the white space and set out to do the seemingly impossible for consumers: create a low cal, spirits-based RTD that still packs a ton of nuclear flavor." Multipacks have been shown to increase consumer's average annual spend and trips to stores over 2x, making Bikini Island an attractive option for retailers.

Inspired by Historical Events

The Bikini Island brand is inspired by the historical events at Bikini Atoll in the 1940s and 50s that led the world into the atomic and nuclear era. The brand encourages consumers to "Party Like It's The End Of The World" and follow them on Instagram @drink_bikini_island.

Conclusion

With its bold flavors, low-calorie count, and spirits-based formulation, Bikini Island is poised to make a splash in the growing RTD cocktail market. As part of Atomic Brands' portfolio, which includes the award-winning Monaco Cocktails and Kentucky Coffee, Bikini Island reflects the company's commitment to developing high-quality innovations across several drinking and lifestyle occasions.

✔️ Atomic Brands Launches Bikini Island: A Low-Calorie, Spirits-Based Canned Cocktail Line with Bold Flavors

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