Celebrity Cruises Invites Discerning Travelers to Discover a World Where 'Nothing Comes Close'
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elebrity Cruises is extending an irresistible invitation to discerning travelers: Come on board and discover a world where 'Nothing Comes Close SM' to the elevated experiences and unmatched offerings that await on a premium journey at sea.
The new brand positioning and identity, 'Nothing Comes Close', premiered globally on April 8th, building upon the recent enthusiastic reception to the introduction of Celebrity Ascent SM in late 2023 and the highly anticipated arrival of Celebrity Xcel SM in 2025 .
Capturing the Essence of a Celebrity Vacation
'Nothing Comes Close' is designed to capture Celebrity's unique offering combining the intimate and thoughtful service of a small ship with the variety and excitement of bigger ones. It highlights the inherent promise of a premium vacation that indulges the sense of curiosity, exceeds expectations, and offers experiences found nowhere else . "Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that 'Nothing Comes Close' to the way we make them feel," said Laura Hodges Bethge, President of Celebrity Cruises.A Confident and Playful Creative Style
The brand positioning is brought to life in a confident and playful creative style which captures the essence of a Celebrity vacation from the perspective of guests employing a technique coined 'True Eye View'. The visual approach is designed to elevate audience's curiosity through their point of view and make them feel like they're in the moment. "This isn't just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart," said Michael Scheiner, Senior Vice President and Chief Marketing Officer, Celebrity Cruises.Launching with High Reach Media Buy
Celebrity is launching the 'Nothing Comes Close' campaign with a high reach, full funnel media buy. With its witty messaging and authentic imagery, 'Nothing Comes Close' cements Celebrity's reputation among guests as a brand with an emotional connection that sets it apart from the rest.Conclusion
Book today and see why Nothing Comes Close to Celebrity Cruises. For more information please visit www.celebritycruises.com, contact a trusted travel advisor, or call Celebrity Cruises at 1-888-751-7804.
✔️ Celebrity Cruises Invites Discerning Travelers to Discover a World Where 'Nothing Comes Close'
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