April 9, CURITIBA, Brazil
In a strategic move to enhance the gaming experience for Latin American players, South Korean gaming giant Gravity Game Vision has partnered with global fintech company EBANX.
This collaboration aims to provide an immersive and seamless experience for 'Ragnarok Origin: ROO' players in Brazil, Chile, and Mexico, starting with the integration of localized payment options.
Embracing Local Payment Methods
Through this partnership, customers in Brazil, Chile, and Mexico will have access to a wide range of local payment options, including e-wallets, instant payments like the Brazilian Pix, account-based transfers, and cash-based methods, in addition to traditional debit and credit cards. By offering these diverse payment solutions, Gravity Game Vision and EBANX are ensuring that Latin American gamers can enjoy a smooth and convenient payment experience tailored to their preferences.
The Booming Latin American Market
Latin America's digital commerce market is expected to nearly double in size from 2024 to 2026, reaching a staggering US$944 billion in total value. With 420 million gamers across the region - more than in North America - and a growth rate three times the global average, the gaming vertical presents a significant opportunity for companies like Gravity Game Vision.
**Brazil and Mexico** stand out as the two largest gaming markets in Latin America, while **Chile** boasts the second-fastest growing gaming vertical in the region, with an expected annual acceleration of nearly 21% until 2026.
EBANX's Expertise in Rising Markets
As a global fintech company specializing in localized payment solutions, EBANX plays a crucial role in connecting Gravity Game Vision with the diverse and growing consumer base in Latin America. With extensive knowledge and regional presence, EBANX is well-positioned to facilitate this collaboration and help Gravity Game Vision offer the best payment options to their Latin American customers.
Balancing Cards and Alternative Payment Methods
In the Latin American gaming industry, alternative payment methods (APMs) hold as much significance as traditional credit and debit cards. E-wallets, instant payments, cash-based methods, and account-based transfers accounted for nearly 50% of the total value transacted online in the digital goods vertical in LatAm in 2021. To enable a broader audience to participate in the gaming ecosystem, a balance between cards and these alternative solutions is essential.
Conclusion
The partnership between Gravity Game Vision and EBANX represents a shared commitment to enhancing the gaming experience for Latin American players. By integrating modern, localized payment methods through EBANX's platform, 'Ragnarok Origin: ROO' is poised to bring a new level of convenience and accessibility to gamers in the region. This collaboration not only fosters a stronger connection between the gaming community and the evolving landscape of the Latin American market but also sets the stage for future growth and success in this thriving industry.
