The CESAR Brand Launches Workplace Grants to Help Businesses Go Dog-Friendly
A
ccording to a recent study1 by the CESAR brand, proudly part of the Mars family of brands, on pets in the workplace, dog-friendly policies can have a positive impact on company culture, the employee experience and recruitment and retention.
To help businesses achieve these culture-building benefits, the brand is launching the 2023 CESAR Workplace Grants Program, powered by the Mars Petcare BETTER CITIES FOR PETS program, designed to help businesses make simple changes and welcome dogs into offices, or to further enhance their current dog-friendly offerings.
This new research1 from the brand shows the powerful impact dogs have on employee satisfaction and return to office. In fact, 93% of dog owners in pet-friendly workplaces reported positive attitudes about going to work. Additionally, 87% of employers with dog-friendly office policies say those policies increased the likelihood of their workforce returning to the office in person. Through the grants program, the CESAR brand aims to help businesses implement or enhance dog-friendly initiatives so they can experience the benefits firsthand.
The CESAR brand believes a shared life is the best life and we believe a better future is one where dogs are welcomed everywhere, said Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America. We are now making it easier for dog parents and businesses alike to advocate for dog-friendly spaces and take that first step toward togetherness in the office through the launch of these Workplace Grants.
The CESAR brand's initiative is designed to educate on the simple ways businesses can welcome pets in the office on a trial or long-term basis. Building on insights from Mars Petcare's BETTER CITIES FOR PETS program, the CESAR brand aims to help dog-friendly workplaces obtain amenities, dog-friendly design, effective pets-at-work policies and more. Through the Workplace Grants, the CESAR brand has plans to award $75,000 to more than 15 businesses and companies, which, for example, can be used to
Help with responsible pet ownership support like signage, behavior training classes or leash hooks and installations
Offer health and safety support like dog-friendly water fountains or adding safety-promoting design elements
Support engagement and celebration initiatives like creating interactive areas or content you can use to promote your dog-friendly workplace
Growing up with dogs myself, I know the impact having your best fur friend nearby has on boosting morale, said Dan Schawbel, Managing Partner of Workplace Intelligence, who has partnered with the brand to provide his advocacy for the benefits of dogs to workplace culture. Given how many hours we spend a week in the workplace, it makes sense to have dogs with you for added support and comfort throughout the day. The CESAR Workplace Grants are a huge step in allowing dogs in the workplace to become a reality - it helps remove barriers, incent trial, and support pet-friendly programming.
In addition to the grants, the CESAR brand provides pet parents and employers tools and resources to help make the world a more dog-friendly place. Mars Petcare, the CESAR brand's parent company, offers the PETS WORK AT WORK toolkit as part of the BETTER CITIES FOR PETS program, which includes dog-friendly workplace resources.
Take Your Dog To Work Day
This year, the CESAR brand has teamed up with Pet Sitters International as an official sponsor of Take Your Dog To Work Day2, which encourages employers to experience the joys of pets in the workplace one fun summer Friday each year to celebrate dogs and promote their adoptions.
To celebrate PSI's 25th annual Take Your Dog To Work Day, the CESAR brand is sharing simple and engaging ways for dog parents and businesses to welcome dogs in the office, starting by helping to cover the cost of a lunch at work for pet parents and their four-legged friend when they dine together on Friday, June 23. Pet parents who submit their expense report from June 23rd through June 30th, complete with a photo of them and their pup enjoying lunch together, will receive a $10 prepaid card for them and two CESAR WHOLESOME BOWLS meals for their pup. (No purchase necessary. Limited quantities. Eligibility restrictions apply). For more information, official rules and eligibility restrictions, visit CESAR.com/dogs-at-work-lunch-offer.
Helping Pet Parents Advocate for Pet-Friendly Offices
To give pet parents a way to get involved, the CESAR brand is also launching a creative campaign built around a totally different animal the rhino. Social videos show a rhino wreaking havoc on an office to make the point that going dog friendly is no big deal by comparison. The integrated campaign also includes custom rhino filters for Instagram, Facebook and Snapchat that allows users to create a video of a rhino in their own office in an effort to help spread the word.
To learn more about the CESAR brand's commitment, visit cesar.com/dogs-at-work
✔️ The CESAR Brand Launches Workplace Grants to Help Businesses Go Dog-Friendly
💕 Found this article helpful? Spread the word and support us!