Expressions launches 'Xpress English': Learn English in Your Native Language, both Online & Offline
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o empower 350 million vernacular students with 'Communicative English' as an Employability Skill. Expressions launches '', An English learning course specially designed for learners with a weak background in English. It offers a visible improvement in comprehensive speaking & written abilities in a short time frame. This course is based on the principles of transcoding & brain code transfer & teaches students how to connect the language of their thought (for example, Hindi) with the language of communication (English) & achieve fluency in English. Learning content and teaching tools are designed according to the age, background, and educational profile of the learner.
Unfortunately, In India, English is taught as a 'Subject' and demanded as a 'Skill', rendering a large section of youngsters unemployable. Most of the vernacular students cannot express themselves in English because they think in their primary languages and hence cannot translate their thoughts in English with the required speed for a normal conversation. There are 3 levels of assessments made to gauge the eligibility criteria of a joining student. There also are 3 types of courses based on the linguistic age of a student. It teaches them how to make informal English sentences through simple structures in the local language. uses a scientific approach by leveraging learners' primary language and making them grasp the English language more effectively. As the student progresses from simple to the intermediate phase, grammar, verbs and tenses are taught through simple structures and maths like formulas
They teach children using daily life in conversational sentences with plenty of pictures and illustrations. After the completion of the course, different levels of evaluation tests are done to conclude whether a student has reached a satisfactory level of English conversation and written skills and is ready to face the English-speaking ecosystem. There also is a 3rd party AI based assessment tool used for error-free and concrete conclusions.
Incorporated in April 2019 in Indore, Expressions currently have 30 employees and over 50 trained Teachers, Coaches and Experts from IT, Engineering, Graphic and allied fields. "", a Start-Up approved by the Indian government, offers a complete tailor-made platform for their students. In the Online Mode, students learn through real-time interaction with the teachers via the Zoom App. The "" Mobile App consists of 500 minutes of studio-quality videos and interactive digital worksheets. In the Career Centre "Smart Class" format, the teachers teach from a large LED screen, offering the best of both the online and physical classroom experience to the student. "" also offers Career Guidance Workshop and Placement Training. All the above modes and formats are regularly supplemented with Work-Book Exercises, Assessments Tests, Digital Activity and Answer Sheets and daily free live classes.
Till date, has conducted 500 + Webinars catering to 25K students, 250 + Paid batches with over 5k students,150 K + Mobile app downloads with over 35K active users,1000 + Free live Classes with 20 K participants.
Expressions also make their students 5X more employable by providing them with an "Xpress Job Hub Course". In this, students are prepared for prospective employment for entry-level jobs in their local areas. The students are thought Soft and Job Skills, CV and Interview preparation and connected with prospective employers. This service is also extended by Expressions to their past and existing corporate clients who regularly conduct CSR activities by channelizing their funds to make these students employable in their and other companies.
In Aug last year, Bajaj Finserv had conducted a CPBFI Certification Programme for Banking, Finance and Insurance. A 100 hours programme in over 30 Colleges with 2200 students was conducted by Expressions till Dec 2022. 1400 students got eligible for interviews in job fairs and 887 got successfully placed in the Company. In Sep last year, Cummins Inc. had conducted "Making ITI students Employable" Programme. A 3 months dedicated programme in Communication and other skills with 200 students was conducted by Expressions till Dec 2022 .136 students got eligible for interviews and 136 got successfully placed in the Company.
Impressions also had conducted a special online programme exclusively for women to enhance their English Communications and Business Skills. The syllabus also taught them how to improve their self-confidence and leverage social and digital media for personal and business use.
Unfortunately, only a fraction of India is proficient in English. Only 10.67% of Indians speak English, of which 3% are from the Hindi-speaking states.
90%+ of corporate literature, process documents, audit records, case laws, and regulatory reporting are in English. 56% of Global websites and 94% of Indian websites are in English. Sales enquiries, negotiations and documentation are in English. IT/ITES/ Graphics are also mainly in English.
English is the link language of India and the World; hence An 'English-able' workforce is a key business imperative today. But sadly, Vernacular India is not very comfortable in English also less digitally savvy, yet they aspire for a better life.
Inderjeet Maitra, Co-Founder and Managing Director, quoted "Our objective is to demystify the English language and decipher it in familiar and relatable terms to the lowest common denominator across India. Our target audience needs a lot of reinforcement as they do not have a conducive environment in their social circle to practice speaking and writing. That is why we have provided a hybrid model for them across online, classroom, physical books and crash courses, as it will induce them to keep learning and practising at their convenience. Our endeavour is that even if a prospect/ surfer/ learner spends 5 minutes with us, we should be able to trigger their thought process and provide at least a byte-sized learning mode for him/her."
"We also are in the process of patenting some of our teachings and AI-assisted courses, which currently are our own IPs. We have a strong, scalable model and going ahead; we are exploring many effective Collaborations and Partnerships. We have tasted initial success with 2 large Start-Ups and an HR Tech firm for AI-related Assessments. The market is humungous as India hurtles towards a USD 5 Trn Economy, with the engines of growth slanted towards Central India; our Plans are closely intertwined with the growth of the 'Aspirers and Next Billion'.
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✔️ Expressions launches 'Xpress English': Learn English in Your Native Language, both Online & Offline
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