Ahead of G20 Summit, South Korea launches advertising campaign to highlight 'friendship'
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n ambient advertising campaign titled '50 years of friendship and trust to the shining future of Korea and India' has garnered significant attention as India prepares to host the 18th G20 summit on Saturday.
The G20 summit which is being held under India's presidency this year in New Delhi, will witness the participation of South Korean President Yoon Suk Yeol as well.
In anticipation of President Yoon Suk Yeol's participation in the India G20 Summit beginning on September 9 and the 50th anniversary of diplomatic relations between South Korea and India, the Office of the Overseas Public Relations Secretary organized an ambient advertising campaign titled "50 Years of friendship and trust, to the shining future of Korea and India', according to a statement issued by Korean Embassy.
This promotion campaign, emphasizing the longstanding friendship and trust between the two nations, was installed in two locations in New Delhi on Wednesday last during the presidential visit.
The campaign features the commemorative slogan for the 50th anniversary of Korea-India diplomatic relations "50 years of friendship and trust, to the shining future of Korea and India" It carries a message of moving towards a bright future based on the 50 years of friendship and trust between both countries Ambient advertising leverages the characteristics of specific locations or environments for advertising.
The campaign utilized the architectural and environmental features of the South Korean Embassy in India's main entrance and exterior walls, as well as the exterior walls and rooftop of the Korean Cultural Center India.
The advertisement installed at the Korean Embassy shows an intriguing design. When the main entrance is closed, it displays the message "50 years of friendship and trust."
However, when the entrance is opened, it reveals the message "50 years of creating a bright future'" on the main building's exterior wall. Additionally, an interesting '50' logo representing the 50th anniversary of Korea-India diplomatic relations is also shared.
✔️ Ahead of G20 Summit, South Korea launches advertising campaign to highlight 'friendship'
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