Iconic Heinz Ketchup Bottle Launches on Loop to Bring Reusable Solutions to Canada

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raft Heinz Canada announced today that Heinz ketchup is partnering with Loop, a state-of-the-art circular reuse platform designed to eliminate waste.

The iconic glass Heinz ketchup bottle—always recyclable, now reusable— can be brought to your front door via Loop. Starting today, Canadians in the Greater Toronto Area can order Heinz ketchup from Loop at Loopstore.ca.

The new partnership comes at a time when two-thirds of Canadians are more concerned with staying safe while shopping due to COVID-19 than reducing plastic packaging*. Kraft Heinz Canada's partnership with Loop makes it easy for Canadians to choose more sustainable options that are safe, sanitary, and impactful. The distinctive glass Heinz ketchup bottle is designed for repeat use and is delivered through a reusable, fully circular packaging initiative. Loop collects empty containers after use and works with manufacturers like Heinz to sanitize and refill them.

Our iconic Heinz ketchup glass bottle has always been available in a recyclable glass bottle, but now it's reusable, too, thanks to our partnership with Loop, says Bruno Keller, President, Kraft Heinz Canada. We know protecting our planet requires collective action, so we are proud to be taking this practical step to make sustainable options easier for Canadians. The Loop partnership is part of our broader sustainability goal to make 100 per cent of our packaging recyclable, reusable, or compostable by 2025.

A recent survey* by Kraft Heinz Canada showcased that Canadians do have an appetite for more sustainable options, even if it does have an incremental cost. Heinz ketchup purchased on Loop will include a fully refundable deposit charge, similar to the deposit Canadians are accustomed to paying for beer and wine bottles.

Survey highlights include

The vast majority of Canadians surveyed (83 per cent) want to reduce packaging on groceries

Seventy-eight per cent want zero-waste packaging on grocery products

Sustainability impacts brand choice - 65 per cent of those surveyed make an effort to choose brands that come in sustainable packaging options (recyclable, reusable, compostable)

Many Canadians (34 per cent) who have their groceries delivered are willing to pay more for sustainable options like Loop

It's important that, despite the challenges of COVID-19, we in corporate Canada don't lose sight of long-term environmental goals, says Keller. Our recent survey also revealed that 79 per cent of Canadians agree - long-term corporate sustainability goals matter even in light of COVID-19 concerns. They are looking for companies to step up and work toward a better future -- and our partnership with a reusable, zero-waste grocery service is a great way to do just that.

Partners like Kraft Heinz are key to bringing Loop to Canada, said Tom Szaky, founder and CEO of TerraCycle and Loop. Together, we are bringing beloved brands straight to Canada's doorstep while reducing waste in a seamless experience that consumers can feel good about supporting as we work toward a more sustainable future.

The partnership with Loop is just one of the ways Kraft Heinz Canada is demonstrating its leadership in sustainability. The company is committed to sustainably source 100 per cent of Heinz ketchup tomatoes by 2025 in accordance with its Sustainable Agriculture Practices. In addition to the iconic glass bottle, Kraft Heinz converted 290 million bottles worldwide to be more readily recyclable between 2017 and 2019 -- roughly enough bottles to circle the Earth 1.5 times.

✔️ Iconic Heinz Ketchup Bottle Launches on Loop to Bring Reusable Solutions to Canada

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