IP Key South-East Asia urges consumers to be aware of counterfeit cosmetics and beauty products
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he IP Key South-East Asia (SEA) project, funded by the European Union (EU), is launching the second phase of the #YourHealthIsPriceless campaign to promote consumer awareness against counterfeit cosmetics and personal care products, including beauty products like skincare and face injections.
These goods can potentially harm consumers' health and violate both consumer rights and intellectual property rights. Considering how little effort it takes to sell and transport them, consumers have to be fully aware of their harmful effects, be wary of unreliable online promotions, and buy only from legitimate sources.
The first phase of the campaign was launched in September, providing information about the harmful effects of counterfeit pharmaceutical products, and calling for action against selling, purchasing, and consuming them.
This IP Key SEA campaign aims to continue raising the public's awareness of this issue, and initiate dialogues on intellectual property rights, including trade mark protection. Trade marks protect consumers against confusion, deception, and misleading information, help them distinguish genuine products from counterfeit ones and guarantee the products' quality. An efficient trade mark protection system can prevent people from being exposed to dangerous substances and could save their lives, said Tiago Guerreiro, IP Key SEA Project Leader.
Local authorities in Southeast Asia are currently undertaking efforts to prevent the trafficking of counterfeit beauty products and protect consumers from the harmful effects that these products cause to their faces, skin, and holistic well-being. Through the IP Key SEA project, the EU fully supports this mission throughout the region, he added.
✔️ IP Key South-East Asia urges consumers to be aware of counterfeit cosmetics and beauty products
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