India Moves Towards Age and Gender Parity Among Online Gamers
L
ong gone are the days where gaming was seen as a typically male hobby. Gaming, as a whole, has moved away from the male-dominated stereotypes in the last decade thanks to a wider encompassing of diversity within both the way games are developed and marketed.
That said, the Indian gaming industry is still in its budding stages and somewhat upholds the male-dominant stereotype as a result. However, it is heading in the right direction when it comes to more inclusivity.
In the last few years, India has made certain developments both consciously and naturally to further widen their gamer demographic.
The Average Indian Gamer
India's gaming industry has taken off in the latter part of the last decade, with a great range of games becoming popular. This includes both mobile apps and online casino games, with a lot of options on Royal Panda being a particular attraction to some.
In India's recent past, the majority of the people who engage in games of any type are males aged below 24. Back in 2017, a study was conducted and found that nearly 60% of mobile game users were within this demographic. Within this, 87% of consumers who engaged with others in online games were male.
In the same study, it was found that the 40+ age group engaged more in games than people aged 36 - 40. This has led to the belief that engagement is higher in groups that have more free time and more expendable income.
Growing acceptance
Despite this majority hold, gaming culture and the industry as a whole has been well taken to by the Indian public. Accepting games as a hobby is high in both young and old groups as they find out about these games thanks to word-of-mouth references and watching others play.
The same study from 2017 noted how online games allow for seamless social interaction without the need to physically meet someone. Seeing gaming as a way to invest your time with benefits like this has helped grow the audience from this base demographic of under-24 males to a more wider encompassment of more genders and age groups across the board.
Moving forward
As gaming has grown in India, with wider investment in developer startups and more affordable technology, the general public has become more engaged with it.
With the ubiquity of games prevalent in this massive country, it's only natural that the more people get involved, the more the demographics even out. It's expected that by 2021 there will be a significant development in evening out the age and gender gaps.
If ongoing trends continue, female online gamers will rise to 33% of the total numbers, while 25 - 40 year old gamers will move towards balancing the disparity in gaming by climbing from 34% to 42%, bringing gamers under 24 to just 45% of the total spread.
The more India invests and encourages the engagement with the games industry, the more we will see organic gender and age parity occurring within the industry as we are now.
✔️ India Moves Towards Age and Gender Parity Among Online Gamers
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