BevCanna Develops Innovative CBD-Infused Immune-Supporting Beverage
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merging leader in cannabis-infused innovations BevCanna Enterprises Inc. (BevCanna or the Company) (CSE:BEV, Q:BVNNF, FSE:7BC), is excited to announce the development of a new CBD-infused immune-supporting functional beverage.
The beverage will be launched under BevCanna's health and wellness brand Lev, and the formulation will be based on the popular mineral-infused Trace beverage, a non-CBD version of the beverage which is already approved by Health Canada and boasts two Health Canada-approved Natural Product Numbers (NPN). BevCanna acquired the rights to develop the formulation pursuant to its exclusive license agreement with Naturo Group.
The new beverage will be plant-based, with a fulvic and humic mineral formulation. Fulvic and humic minerals occur naturally in nutrient-rich soils and mineral-dense rock sediments, and their potential health benefits were first recognized centuries ago. Key benefits of the Health Canada approved formulation include cognitive performance, gut health, immune function, and aids the body to metabolize carbs, fats, and proteins.
We're excited to bring this innovative new beverage to the US and Canadian markets, commented John Campbell, Chief Strategy Officer at BevCanna. Health and wellness are very much top of mind for consumers today and developing a beverage that is not only appealing to drink, but that also boosts immunity and wellness is a natural fit for BevCanna.
The innovative hemp-derived CBD beverage is currently in the testing stage, with plans to launch in the U.S. this year, and in Canada upon regulatory approval of mineral fortification of cannabis beverages. Anticipated to be offered in both 60ml and 250ml sizes, this Lev product will initially be sold direct to consumer in multi-unit packs in the U.S. The Trace non-infused version of the beverage is currently sold in more than 3,000 retailers across Canada, including 7/11, Loblaws, London Drugs, Metro and Farm Boy, and is expanding into the U.S. market. BevCanna will leverage the significant retail following that Trace has established to market the beverage as regulations permit.
The Company also announces that it has entered into a marketing and investor relations agreement (the Agreement) dated April 3, 2020 with Aktiencheck.de corporate branding, marketing, online corporate communications and investor relations services to the Company for a term of one month for total cash consideration of €50,000, which was paid upon entry into the Agreement.
The Company and the Consultant maintain an arm's length relationship, and the Consultant does not have any interest, directly or indirectly, in the securities of the Company.
✔️ BevCanna Develops Innovative CBD-Infused Immune-Supporting Beverage
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